Description: The employment picture started off 2023 on a stunningly strong note, with nonfarm payrolls posting their biggest gain since July 2022. Source: CNBC.com – video report Date: Feb 03, 2023 Link: https://www.cnbc.com/2023/02/03/jobs-report-january-2023-.html Questions for discussion: Where were the main growth areas for employment? What does this say about how the economy is recovering from… Read more »
Posts Categorized: Marketing Research
9 marketing trends to watch as 2023 tests transformation bets
Description: Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. Source: MarketingDive.com Date: Jan 18, 2023 Link: https://www.marketingdive.com/news/2023-marketing-trends-predictions/640489/ Questions for discussion: What are the key issues facing marketers and the recommendations to deal with them, according to the report? Do you agree with this assessment?
Manage Your Customer Portfolio for Maximum Lifetime Value
Description: How converting customers to closer relationships, leveraging them, and defending them can drive future revenue and lower costs. Source: Sloan/MIT.edu Date: Sep 13, 2022 Link: https://sloanreview.mit.edu/article/manage-your-customer-portfolio-for-maximum-lifetime-value/ Questions for discussion: Summarize the key ideas and organization of this model. In general, what do you think about the value of applying this model?
Nest smart thermostat co-founder is back with a new device for the home, focused on food
Description: Matt Rogers has always liked to look at areas that are overlooked. Before he left Apple to start smart device company Nest Labs in 2010, for instance, no one thought twice about their home thermostat and took its technology for granted. Nest’s smart thermostat, which allows users to control their home’s heating from an app on their… Read more »
Manage Your Customer Portfolio for Maximum Lifetime Value
Description: How converting customers to closer relationships, leveraging them, and defending them can drive future revenue and lower costs. Source: Sloan/MIT.edu Date: Sep 13, 2022 Link: https://sloanreview.mit.edu/article/manage-your-customer-portfolio-for-maximum-lifetime-value/ Questions for discussion: Summarize the key ideas and organizational structure of this model. In general, what do you think about the value of usiing this model?
Zellers stores set to open inside 25 The Bay locations across Canada
Description: More than two dozen The Bay locations across Canada will soon be home to Zellers stores, as the retailer has announced more details of its plan to resurrect the defunct discount brand both online and in physical stores. Source: CBC.ca Date: Jan 18, 2023 Link: https://www.cbc.ca/news/business/zellers-the-bay-1.6717622 Questions for discussion: Why do you think the… Read more »
3 Lessons From Elon Musk’s Sabotage Of Tesla
Description: Know your customers’ needs, track your rivals, and choose a clear strategy. Source: INC.com Date: Jan 19, 2023 Link: https://www.inc.com/peter-cohan/3-lessons-from-elon-musks-sabotage-of-tesla.html Questions for discussion: What are the key criticisms and strategic advice that is presented to the company? Do you agree with this line of thinking? What would you advise?
Annual Silicon Valley Bank Report Paints Sober Picture For Wine
Description: A trend called Neo-Prohibitionism combined with less wine consumption by younger generations has left baby boomers as the wine industry’s sole BFFs. Those are three main takeaways from a sobering analysis of U.S. wine consumption by the wine division of Silicon Valley Bank (SVB). Source: Mediapost.com Date: Jan 19, 2023 Link: https://www.mediapost.com/publications/article/381730/annual-silicon-valley-bank-report-paints-sober-pic.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=129003&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for… Read more »
Third Party Cookies Are Over. These New Strategies Help Brands Win Over Customers
Description: Marketing your business successfully in 2023 requires diversification of your targeting tactics. Source: INC.com Date: Jan 10, 2023 Link: https://www.inc.com/rebecca-deczynski/third-party-cookies-over-new-strategies-help-brands-win-customers.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Jan%2010,%202023&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGJP8pCx8nDFeOa37e-INjVHIGPGQdS3UdwC_JNz7NF8DXiO0QF1oL9KVrbaXxl4BwNORROghKmlidhSBC-CM3_OXpSB31_16tSTCogMFI Questions for discussion: Summarize the suggested strategies presented in this report. Do you agree with these arguments? What else would you advise?
2022 Executive of the Year: Marc Pritchard
Description: There were more than a handful of worthy candidates considered by MediaPost editors for this year’s Executive of the Year honors. Source: MediaPost.com Date: Jan 08, 2023 Link: https://www.mediapost.com/publications/article/380606/2022-executive-of-the-year-marc-pritchard.html?utm_source=newsletter&utm_medium=email&utm_content=comment&utm_campaign=128856 Questions for discussion: What are some marketing insights posed by Marc Pritchard? Do you agree that there is “no average consumer”? Can marketers always follow… Read more »
Applied Marketing, 2e
Canadian Edition
