Description: DETROIT — Ford Motor wants to make “living in a van down by the river” a bit more comfortable than late comedian Chris Farley — a cousin of the automaker’s CEO — made it out to be in a well-known “Saturday Night Live” sketch from the early 1990s.
Source: CNBC.com – video report
Date: Nov 03, 2022
Questions for discussion:
- Who are the target markets for purchasing versus occasionally renting these vehicles?
- Do you think the SNL connection should be used to promote the vehicle and brand?
- How would you go about designing a marketing message to each target market?
- How should dealers be included in the planning?