Description: Elon Musk offered to buy Twitter for $54.20 a share, saying the social media company needs to be transformed privately, a little over a week after first revealing a 9.2% stake in the company. Musk’s offer values Twitter at about $43 billion. Source: CNBC.com – video report Date: Apr 14, 2022 Link: https://www.cnbc.com/2022/04/14/elon-musk-offers-to-buy-twitter-for-54point20-a-share-saying-it-needs-to-be-transformed-as-private-company.html Questions for discussion:… Read more »
Posts Categorized: Marketing Research
Companies are relying on brand equity to overcome economic headwinds
Description: The trend: Companies are increasingly looking to leverage the strength of their brand names to mitigate the effects of inflation and negotiate favorable relationships with retailers. Source: eMarketer.com Date: Apr 08, 2022 Link: https://www.emarketer.com/content/companies-leveraging-strength-of-their-brand-names-overcome-inflation-other-headwinds Questions for discussion: What does the report say about the use of brand equity in today’s environment? What are the warnings… Read more »
Baseball Is Dying. The Government Should Take It Over.
Description: Opening day of the Major League Baseball season, which falls on Thursday after being delayed for a week by a labor dispute, is as good an occasion as any for fans of the game to come to terms with certain hard facts. I am talking, of course, about the inevitable future in which professional… Read more »
Loblaws bringing Frito-Lay chips back to shelves, ending months-long pricing dispute
Description: Canadian grocery chain cut off in February after it refused to raise costs Source: Loblaws will start restocking Frito-Lay products on Monday, ending a months-long absence due to a pricing dispute between the companies, CBC News has confirmed. Date: Apr 09, 2022 Link: https://www.cbc.ca/news/business/loblaws-fritolay-1.6414736 Questions for discussion: What do you believe were the driving factors that helped… Read more »
Jenny Blake On How To Love Your Work – This Week’s Six Pixels of Separation Podcast
Description: Time is not money. Time is life force. This is the core of Jenny Blake‘s powerful new book, Free Time – Lose The Busywork, Love Your Business. Jenny is an author and podcaster (and friend) who loves helping people navigate change and free time to do more of their best work. Jenny is the author of… Read more »
The Huge Endeavor to Produce a Tiny Microchip
Description: As the global chip shortage continues, we take an inside look at how semiconductors are fabricated. Source: NYTimes.com Date: Apr 08, 2022 Link: https://www.nytimes.com/2022/04/08/technology/intel-chip-shortage.html? Questions for discussion: What are the direct economic benefits due to investments in these plants? What are the factors of production needed in order to set up these plants? Given… Read more »
She Was a Candidate to Lead Levi’s. Then She Started Tweeting.
Description: Jennifer Sey left Levi’s after her advocacy against school closures and mask mandates for children gained attention. She says it’s a matter of free speech. The company disagrees. Source: NYTimes.com Date: Mar 29, 2022 Link: https://www.nytimes.com/2022/03/25/business/levis-jen-sey.html Questions for discussion: What are the marketing issues related to this story? How has the brand been affected,… Read more »
The Battle for Your Toilet Paper Is On
Description: Pandemic shortages gave eco-friendly toilet paper brands a boost. One reason it may last: They’re figuring out softness. (Source: Bloomberg) Source: Bloomberg.com – video report Date: Mar 29, 2022 Link: https://www.bloomberg.com/news/videos/2022-03-29/the-battle-for-your-toilet-paper-is-on-video Questions for discussion: How does the report characterize the competitors in this industry? What are the advantages and disadvantages related to eco-friendly toilet… Read more »
BlackRock’s Larry Fink, who oversees $10 trillion, says Russia-Ukraine war is ending globalization
Description: Larry Fink, the CEO and chairman of the world’s biggest asset manager BlackRock, said Russia’s invasion of Ukraine has upended the world order that had been in place since the end of the Cold War. Source: CNBC.com Date: Mar 24, 2022 Link: https://www.cnbc.com/2022/03/24/blackrocks-larry-fink-who-oversees-10-trillion-says-russia-ukraine-war-is-ending-globalization.html Questions for discussion: Do you agree with the Larry Fink’s assessment… Read more »
How a combined HBO Max and Discovery+ will change the AVOD landscape
Description: As Disney+ prepares to open its platform to ads, Warner Bros. Discovery’s new offering will immediately become one of the bigger players in the growing OTT market. Source: MarketingDive.com Date: Mar 16, 2022 Link: https://www.marketingdive.com/news/how-a-combined-hbo-max-and-discovery-will-change-the-avod-landscape/620440/?utm_source=Sailthru&utm_medium=email&utm_campaign=Newsletter%20Weekly%20Roundup:%20Marketing%20Dive:%20Daily%20Dive%2003-19-2022&utm_term=Marketing%20Dive%20Weekender Questions for discussion: What is happening in the streaming business, as reported in the article? What does this mean… Read more »
Applied Marketing, 2e
Canadian Edition
