Description: Federal Innovation Minister François-Philippe Champagne is selling Canada’s battery-supply chain prowess in Asia again this week, but this time he has a new boast in his back pocket. Research firm BloombergNEF pushed Canada’s position in its annual global ranking of battery-producing countries ahead of everyone else but China. Source: BNNBloomberg.ca Date: Nov 22, 2022… Read more »
Posts Categorized: Marketing Research
Iger announces first big moves in new tenure as Disney CEO: Restructuring and departure of Chapek right hand Kareem Daniel
Description: Bob Iger, less than 24 hours after returning to the helm of Disney, told employees Monday that the company would be undergoing a restructuring in coming weeks. One of the first steps, Iger announced, would be the departure of Kareem Daniel, the company’s head of media and entertainment, and right hand to now-departed CEO Bob… Read more »
Twitter and Free Speech: What Is Musk’s Plan?
Description: As Twitter’s new owner, Elon Musk must reconcile his dream of a free-speech paradise with the reality of a business based on ad revenue. With so much money on the line, the billionaire is changing his approach, says Wharton’s Pinar Yildirim. Source: https://knowledge.wharton.upenn.edu Date: Nov 15, 2022 Link: https://knowledge.wharton.upenn.edu/article/twitter-and-free-speech-what-is-musks-plan/?utm_campaign=KatW2022&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=11-16-2022&utm_content=Twitter_and_Free_Speech:_What_Is_Musk’s_Plan Questions for discussion: Summarize the… Read more »
Marketplace investigates shrinkflation and reveals the sneaky ways companies cut costs, but not prices
Description: Tracking how companies engage in shrinkflation and set prices is difficult here in Canada, experts say Source: CBC.ca Date: Nov 18, 2022 Link: https://www.cbc.ca/news/business/marketplace-shrinkflation-1.6654780 Questions for discussion: What are the ways companies deal with inflation, according to the report? Do you consider these decisions to be unethical? Should the company be transparent about changes… Read more »
Walmart and Target’s quarterly results lay bare the retailers’ stark differences
Description: Walmart’s stock surged this week. Target’s shares plunged. The rival big-box players are both known for selling an array of products including food, clothing, home goods and kitchen appliances. Both their CEOs − Walmart’s Doug McMillon and Target’s Brian Cornell − stepped into their roles in 2014. Source: CNBC.com Date: Nov 17, 2022 Link: https://www.cnbc.com/2022/11/17/walmart-and-targets-quarterly-results-lay-bare-retailers-differences.html… Read more »
When Does Collaboration Become Collusion?
Description: Adhering to antitrust regulation while negotiating collective sustainability targets is proving tougher to navigate for some in the fashion industry. Source: NYTimes.com Date: Nov 07, 2022 Link: https://www.nytimes.com/2022/11/07/fashion/fashion-industry-antitrust-sustainability.html Questions for discussion: What are the issues facing the fashion industry as it attempts to become more efficient and eliminate waste? What are the marketing implications… Read more »
How Do You Create a New Product Category? By Intentionally Carrying a Heavier Load
Description: Stefan Olander, founder of the ‘gravity fitness’ brand Omorpho, on taking a counterintuitive approach to a multi-billion-dollar industry. Source: INC.com Date: Nov 07, 2022 Link: https://www.inc.com/jeff-haden/omorpho-fitness-create-new-product-category.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Nov%2007,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGH9jODEi-aB8BSWOtAjxQ5LviJsnpSGu6izEIdAulqq9OFXACSjXffhpgv8YhETHeLOiIpndGHU71NYEZ9YRA2a1coLhFrW1ZAOuZ6Ag Questions for discussion: Who is the target market for this product category? Have a look at the products presented on the company website https://www.omorpho.com and evaluate the appearance… Read more »
Retailers have a new holiday headache — people are spending their money on travel
Description: Retailers have a new threat this holiday season: wanderlust. Americans are returning to the skies, filling hotels, swarming theme parks — and they’re showing a willingness to spend more of their money on trips. Source: CNBC.com Date: Nov 03, 2022 Link: https://www.cnbc.com/2022/11/04/travel-has-edge-over-shopping-holiday-season-amid-inflation.html Questions for discussion: How is travel affecting retail shopping, according to the article?… Read more »
Reduced consumer spending has Lightspeed Commerce ‘cautious’ ahead of holiday season
Description: Lightspeed Commerce Inc.’s chief financial officer says reduced consumer spending has the software company being “cautious” ahead of the typically busy holiday season. Source: Yahoo.Finance.ca Date: Nov 03, 2022 Link: https://ca.finance.yahoo.com/news/reduced-consumer-spending-lightspeed-commerce-163818200.html Questions for discussion: What are the factors influencing Lightspeed Commerce and its customers? How is the company dealing with these influences? How are… Read more »
How to Get the Most from Your Customer Data
Description: ‘The Customer-Base Audit,’ co-authored by Wharton’s Peter Fader, argues that firms cannot make fully informed decisions without first understanding their customers’ buying behavior and the actual health of their customer base. Source: knowledge.wharton.upenn.edu/ – podcast Date: Nov 01, 2022 Link: https://knowledge.wharton.upenn.edu/article/how-to-get-the-most-from-your-customer-data/?utm_campaign=KatW2022&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=11-2-2022&utm_content=How_to_Get_the_Most_from_Your_Customer_Data Questions for discussion: What is a customer-base audit, as you understand the meaning… Read more »
Applied Marketing, 2e
Canadian Edition
