Description: Customers will now be able to accumulate points for more than just coffee Source: FinancialPost.com Date: Feb 11, 2020 Link: https://business.financialpost.com/news/retail-marketing/tim-hortons-had-a-rough-year-as-sales-tumbled Questions for discussion: Why was the older program not popular with franchisees? Is the new program better for franchisees, in your opinion? What would be a better promotional program?
Posts Categorized: Marketing Research
Canada Digital Habits by Generation
Description: Brands with a demographic sweet spot—like millennials or boomers—are seeking the most relevant campaign tactics to reach their targets. This is especially true in digital, where behaviors vary widely by platform and formats used for media consumption. Source: eMarketer.com Date: Feb 06, 2020 Link: https://www.emarketer.com/content/canada-digital-habits-by-generation Questions for discussion: What stands out to you in… Read more »
Disruption 2020: An Interview With Clayton M. Christensen
Description: With technology and capital rapidly increasing the pace of innovation, Christensen’s thinking is more relevant today than ever. What do we know now about the power of disruption and where it’s taking us? Source: SloanReview.mit.edu Date: Feb 04, 2020 Link: https://sloanreview.mit.edu/article/an-interview-with-clayton-m-christensen/?utm_source=El1&utm_medium=pr&utm_campaign=Chris0220 Questions for discussion: What are the important lessons directed at managers, marketers and investors? Which… Read more »
Top marketers pledge to take women’s sport to the ‘next level’
Description: The Women’s Sport Trust is pairing marketers from Sainsbury’s, Disney and Facebook with female athletes in a bid to amplify the message around women’s sport. Source: MarketingWeek.com Date: Jan 17, 2020 Link: https://www.marketingweek.com/marketers-support-womens-sport/ Questions for discussion: What are the challenges facing marketers as they attempt to boost women’s sports? What would you suggest to… Read more »
In U.S., Library Visits Outpaced Trips to Movies in 2019
Description: WASHINGTON, D.C. — Visiting the library remains the most common cultural activity Americans engage in, by far. The average 10.5 trips to the library U.S. adults report taking in 2019 exceeds their participation in eight other common leisure activities. Source: Gallup.com Date: Jan 24, 2020 Link: https://news.gallup.com/poll/284009/library-visits-outpaced-trips-movies-2019.aspx Questions for discussion: What does the research… Read more »
Marketers Expect Content-Driven Campaigns to Increase in 2020
Description: About 80% of marketing professionals worldwide surveyed in October 2019 said they expect content-led campaigns to grow over the next two years, with 19% saying they expect they would stabilize. Only 2% of respondents said there would be a decline. Source: eMarketer.com Date: Jan 27, 2020 Link: https://www.emarketer.com/content/marketers-expect-content-driven-campaigns-to-increase-in-2020?ecid=NL1001 Questions for discussion: What does the… Read more »
How companies like Google and IBM plan to profit from quantum computing
Description: How companies like Google and IBM plan to profit from quantum computing Source: CNBC.com – video report Date: Jan 23, 2020 Link: https://www.cnbc.com/video/2020/01/17/how-quantum-computing-works-google-ibm-dwave-amazon.html Questions for discussion: Summarize the key ideas and issues facing the firms involved in the quantum computing environment. What are some of the applications and opportunities, according to the report?
SPOS #705 – How To See The Future With Rohit Bhargava
Description: Here it is: Six Pixels of Separation – Episode #705 – Host: Mitch Joel. If you want to better understand how your business might be impacted by trends that are happening today (and growing bigger and bigger), you should pay attention to the work of Rohit Bhargava. Rohit is on a mission to help the world… Read more »
Bombardier’s ‘hugely disappointing’ forecast cut sparks speculation it may quit the aviation business
Description: Potential end of Bombardier’s involvement in the A220 program combines with new stumbles in its rail business to undermine a once-great name in manufacturing Source: FinancialPost.com Date: Jan 17, 2020 Link: https://business.financialpost.com/transportation/rail/bombardier-sees-lower-full-year-results-on-challenging-rail-projects-2#comments-area Questions for discussion: From a marketing point of view, why is it advantageous for Bombardier to be part of the Airbus group?… Read more »
Lululemon used to be a niche player, now some think it could be the next Nike
Description: For six years, between 2011 and 2017, Lululemon Athletica Inc.’s stock looked as if it was tapped out. The yogawear company was already an incredible success for investors, who backed it from its US$14 IPO in 2007, but further growth was a concern. Source: FinancialPost.com Date: Jan 16, 2020 Link: https://business.financialpost.com/investing/lululemon-used-to-be-a-niche-player-now-some-think-it-could-be-the-next-nike Questions for discussion:… Read more »
Applied Marketing, 2e
Canadian Edition
