Description: Elon Musk yesterday unveiled his company’s new “Cybertruck,” an electric pickup that Tesla hopes will rival Ford’s best-selling F-150 line, Karen Zraick, Neal Boudette and Daniel Victor of the NYT write. Source: NYTimes.com Date: Nov 22, 2019 Link: https://www.nytimes.com/2019/11/22/business/dealbook/tesla-pickup-elon-musk.html Questions for discussion: Do you think the Cybertruck will appeal to traditional truck buyers? Who do you… Read more »
Posts Categorized: Marketing Research
Motor Mouth: The hypocrisy of armchair environmentalism
Description: Climate change activists are always saying that we need to listen to scientists — perhaps it’s time they paid attention, too Source: Driving.ca Date: Nov 08, 2019 Link: https://driving.ca/features/feature-story/motor-mouth-the-hypocrisy-of-armchair-environmentalism Questions for discussion: What does the article say about how society should be responding to the “climate change” controversy? How would you go about marketing the… Read more »
Former Amazon executive on the 5-star success lesson he learned from online giant’s customer ratings
Description: Dan Lewis, CEO of trucking logistics start-up Convoy, spent many years at Amazon before founding his own company. Among the biggest projects he worked on as Amazon’s general manager of new shopping experiences was helping to build an online ratings and reviews model. It was a big problem from the online retail giant in… Read more »
Understanding the Concept of ‘Niching Down’ for Budding Entrepreneurs
Description: The niche is comfortable, but it can become an enemy to an entrepreneur’s ambitions. Source: Entrepreneur.com Date: Nov 11, 2019 Link: https://www.entrepreneur.com/article/339399?utm_source=newsletter&utm_medium=email Questions for discussion: What are the advantages and disadvantages to remaining a niche business, according to the article? How can niche businesses develop and grow into a broader marketplace? What are your… Read more »
How 3-D printing is transforming the $12 trillion manufacturing industry and fueling the 4th Industrial Revolution
Description: A French cosmetics giant uses one to create artificial skin. A Wisconsin start-up designs ceramic guides that pinpoint tumors in individual cancer patients. Workers on a remote North Sea oil rig make replacement parts on the spot rather than wait days for a ship or helicopter to arrive. All these actions are made possible… Read more »
The Unconventional Methods Liquor Makers Are Taking to Be More Sustainable
Description: What helps Air Co. stand out is the marketing. This vodka is “Made From Air, Water & Sun.” And it is proclaimed to be the world’s “most sustainable vodka” ever. Source: Fortune.com Date: Nov 07, 2019 Link: https://fortune.com/2019/11/07/sustainable-spirits/ Questions for discussion: How is this brand different from the competition? Do you think there is… Read more »
SPOS #695 – Marcus Sheridan On Great Sales And Better Marketing
Description: Here it is: Six Pixels of Separation – Episode #695 – Host: Mitch Joel. Long before Marcus Sheridan became one of the most sought-after speakers and trainers in the world, he was just some dude I saw speak on a small stage in front of an unsuspecting audience. Sometimes, you just know it when you see it…. Read more »
How Chipotle returned to the top after disastrous food-safety scares
How Chipotle returned to the top after disastrous food-safety scares Description: How Chipotle returned to the top after disastrous food-safety scares Source: CNBC.com – video report Date: Nov 06, 2019 Link: https://www.cnbc.com/video/2019/11/05/ceo-brian-niccol-turns-chipotle-mexican-grill-around-after-food-safety-scares.html Questions for discussion: How is Taco Bell managed differently from Chipotle? How would you increase business at Chipotle? Do you think Chipotle is… Read more »
Why Facebook towers over rivals in the critical metric of revenue per user
Description: Despite all the uproar surrounding Facebook, from the company’s mishandling of user data to its unwillingness to fact-check political ads, advertisers are still flocking to its services because they can’t find any better way to reach consumers. Source: CNBC.com Date: Nov 01, 2019 Link: https://www.cnbc.com/2019/11/01/facebook-towers-over-rivals-in-the-critical-metric-of-revenue-per-user.html Questions for discussion: Summarize the marketing related reasons that explain… Read more »
Sky Media’s Graeme Hutcheson on the UK’s Changing Video Consumption Habits
Description: The way people watch video content is changing worldwide. We forecast that 45.6 million people in the UK will watch digital video this year, representing 68.3% of the population. It’s leading many traditional service providers to substantially alter their propositions, including the UK’s pay TV behemoth Sky. Source: eMarketer.com Date: Oct 31, 2019 Link:… Read more »
Applied Marketing, 2e
Canadian Edition
