Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Marketing Research.

Description: Brands with a demographic sweet spot—like millennials or boomers—are seeking the most relevant campaign tactics to reach their targets. This is especially true in digital, where behaviors vary widely by platform and formats used for media consumption.


Date: Feb 06, 2020


Questions for discussion:

  • What stands out to you in this summary?
  • How should marketers use this information?