Description: Brands with a demographic sweet spot—like millennials or boomers—are seeking the most relevant campaign tactics to reach their targets. This is especially true in digital, where behaviors vary widely by platform and formats used for media consumption.

Source: eMarketer.com

Date: Feb 06, 2020

Link: https://www.emarketer.com/content/canada-digital-habits-by-generation

Questions for discussion:

• What stands out to you in this summary?
• How should marketers use this information?