Description: The much-heralded measurability of digital led to an advertising revolution. eMarketer principal analyst Andrew Lipsman joins host Nicole Perrin to talk about its excesses, and why it’s time for marketers to wake up from the dream of perfect measurement. Source: eMarketer.com – podcast Date: Jan 09, 2020 Link: https://www.emarketer.com/content/podcast-the-ad-platform-mismeasuring-digital-advertising Questions for discussion: What does… Read more »
Posts Categorized: Marketing Research
‘She found out she would be a civil servant in a tiara.’ How #Megxit will make Meghan and Harry rich beyond their wildest dreams
Description: With advice from friends like Oprah, the royal couple will likely follow the Obamas’ lucrative post-White House career model with philanthropy, book deals and Netflix Source: MarketWatch.com Date: Jan 11, 2020 Link: https://www.marketwatch.com/story/prince-harry-and-meghan-markle-plan-to-be-financially-independent-but-only-one-of-them-can-legitimately-claim-that-status-2020-01-08?mod=home-page Questions for discussion: What are the marketing possibilities available? How would you manage this opportunity? Would becoming Governor General of Canada,… Read more »
Don’t Know How to Reach Gen Z? Just Ask Beautycon.
Description: Welcome to Beautycon. For the uninitiated (or perhaps anyone over 35), Beautycon is a two-day festival that celebrates all things beauty and makeup — almost like a trade show turned carnival, where enthusiastic fans come to shop their favorite brands, get their hair done, take countless Instagram-worthy selfies, attend talks with Kim Kardashian and Laverne… Read more »
SPOS #703 – Brett Hurt On Entrepreneurship And Starting Up
Description: Here it is: Six Pixels of Separation – Episode #703 – Host: Mitch Joel. He’s an old friend and someone who has experienced a tremendous amount of success in the technology and startup world. While many know his name… most do not. Let’s change that. Brett Hurt is the CEO and co-founder of data.world (of which I am an advisor),… Read more »
Behind the Science of Scent Marketing: How Smell Changes the Way We Experience Everything From Shopping Malls to Hotels
Description: In a digitally advanced culture, there is still one thing that can’t be experienced via screen: scent. So why not turn smell into the reason one should actually experience a venue? And, if pleasant enough, can that aroma actually entice folks to stay longer, spend more money, and come back to a destination over… Read more »
SPOS #699 – Ron Tite On Think Do Say
Description: Here it is: Six Pixels of Separation – Episode #699 – Host: Mitch Joel. These are the hard conversations to have (from a professional standpoint). Ron Tite and I are very close friends. It’s rare that a day goes by without some point of connectivity (a train of texts, a call, etc…). I’ve admired his work, his… Read more »
Facebook is the trigger for a currency revolution that’s long overdue — like it, or not
Description: Money makes the world go around, but not the way it used to. Slow, costly, cumbersome and based on outdated technology and economic thinking, today’s global currency system is a drag on the worldwide economy. An innovative plan to reshape the world of currencies and payments should be welcomed with open arms. Source: FinancialPost.com… Read more »
TV Ad Spending Will Never Be the Same
Description: eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and vice president of forecasting Monica Peart talk about the peaking of US TV ad spending. Why has it stopped growing, how does cord-cutting contribute, and what makes video streaming services attractive? They then discuss the performance of Disney+ in its first… Read more »
Charlene Li On The Disruption Mindset – This Week’s Six Pixels of Separation Podcast
Description: If you asked me who is one of the smartest people in the world on the topic of disruption, innovation and technology, it would be Charlene Li. For the past two decades, Charlene has been helping people see the future. She’s the bestselling author of six books, including her newest, The Disruption Mindset – Why Some… Read more »
Why White Castle isn’t a fast-food giant
Description: If you’ve ever eaten a hamburger at a fast-food restaurant, White Castle deserves at least some of the credit. The Columbus, Ohio-based chain is famous for its cheap, small burgers. It’s also widely regarded as the first fast-food hamburger chain in the United States. Source: CNBC.com – video report Date: Nov 19, 2019 Link:… Read more »
Applied Marketing, 2e
Canadian Edition
