Description: Airlines say they are doing what they can as the COVID-19 pandemic hurts business Source: CBC.ca Date: Mar 27, 2020 Link: https://www.cbc.ca/news/business/passengers-grounded-covid-19-air-canada-westjet-sunwing-1.5510105 Questions for discussion: Do you think the airlines are handling customer claims for refunds properly? What damage is likely to their brands and customer-relations images as a result of this publicity? Can… Read more »
Posts Categorized: Marketing Research
Self-Checkout Is Changing the Retail Landscape
Description: The upsurge of self-checkout and unmanned stores like Amazon Go is freeing consumers from one of the things they detest most: long checkout lines. Source: eMarketer.com Date: Mar 16, 2020 Link: https://www.emarketer.com/content/self-checkout-is-changing-the-retail-landscape?ecid=NL1001 Questions for discussion: What does the report say about how retailers and their customers are adapting to self-checkout? What do you think… Read more »
Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues
Description: As the government continues to wrestle with the COVID-19 epidemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress. Source: eMarketer.com Date: Mar 17, 2020 Link:… Read more »
There’s plenty of toilet paper in the US – so why are people hoarding it?
Description: The other day I went into Costco to buy some toilet paper. It came as a small shock when I couldn’t find a single roll. Source: Yahoo.Finance.com Date: Mar 11, 2020 Link: https://www.yahoo.com/news/theres-plenty-toilet-paper-us-122309255.html Questions for discussion: What does the report say about human behavior and consumer products? How should business people deal with this understanding?
Should Robots Have a Face?
Description: As automation comes to retail industries, companies are giving machines more humanlike features in order to make them liked, not feared. Source: NYTimes.com Date: Feb 26, 2020 Link: https://www.nytimes.com/2020/02/26/business/robots-retail-jobs.html Questions for discussion: How is automation changing retail environments and the customer experience? What do you think retailers should do to facilitate the intrusion of… Read more »
BMO tries to break biases towards women and money
Description: This year’s International Women’s Day campaign looks to tackle a major hurdle to financial confidence.. Source: Strategy.com – video report Date: Mar 6, 2020 Link: https://strategyonline.ca/2020/03/06/bmo-tries-to-break-biases-towards-women-and-money/ Questions for discussion: What does the BMO video suggest about women and their attitude toward financial knowledge? Who do you think the target audience is for the video?… Read more »
Why companies like Microsoft and Google are betting big on Africa
Description: As technology companies continue to look for areas of growth, Africa is emerging as an area of opportunity. And Big Tech has taken notice. Companies such as Twitter, Google and Microsoft are all attempting to establish a presence in fast-growing African economies. Twitter CEO and founder Jack Dorsey, who also runs mobile payment company… Read more »
A Texas Border Town’s Booming Trade in Great Tacos
Description: Brownsville has its troubles, but it’s also starting to draw attention for its thriving collection of distinctive taquerias. Source: NYTimes.com Date: Feb 25, 2020 Link: https://www.nytimes.com/2020/02/25/dining/tacos-brownsville-texas.html?action=click&module=Top%20Stories&pgtype=Homepage Questions for discussion: How has Brownsville responded to the economic challenges it is facing? What else could this community capitalize on because of its location, culture and history?
Prices for Amazon Sponsored Product Ads Continue to Climb
Description: Marketers that advertise on Amazon are continuing to pour more money into paid media on the ecommerce marketplace, according to Q4 2019 reporting from technology providers and performance advertising agencies. Source: eMarketer.com Date: Feb 20, 2020 Link: https://www.emarketer.com/content/prices-for-amazon-sponsored-product-ads-continue-to-climb Questions for discussion: What does the report say about ad prices? Why is this happening and… Read more »
Surveillance Capitalism In Today’s Digital Age | Fortune Global Forum 2019
Description: In today’s digital age, data is on course to be the new oil and the strongest currency available. A look at how the commodification of data can change human behavior, widen the inequality gap, and reshape the future of capitalism. Source: Fortune.com – video report Date: Nov 18, 2019 Link: https://www.youtube.com/watch?v=2WYjZo9kNYI Questions for discussion:… Read more »
Applied Marketing, 2e
Canadian Edition
