Posted by & filed under Marketing Research, Metrics/Analytics, Pricing, Services Marketing.

Description: Marketers that advertise on Amazon are continuing to pour more money into paid media on the ecommerce marketplace, according to Q4 2019 reporting from technology providers and performance advertising agencies.


Date: Feb 20, 2020


Questions for discussion:

  • What does the report say about ad prices?
  • Why is this happening and what does it mean for advertisers?