Description: Marketers that advertise on Amazon are continuing to pour more money into paid media on the ecommerce marketplace, according to Q4 2019 reporting from technology providers and performance advertising agencies.

Source: eMarketer.com

Date: Feb 20, 2020

Link: https://www.emarketer.com/content/prices-for-amazon-sponsored-product-ads-continue-to-climb

Questions for discussion:

• What does the report say about ad prices?
• Why is this happening and what does it mean for advertisers?