Pepsi Gears Up Fans To Encourage Football Binge-Watching

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Research, Product Brands and Branding.

Description: By giving away more than $1 million in National Football League gear and prizes, Pepsi is hoping that fans eschew their typical Sunday activities and unapologetically binge football on television.

Source: MediaPost.com – video report

Date: Sep 10, 2021

Link: https://www.mediapost.com/publications/article/366664/pepsi-gears-up-fans-to-encourage-football-binge-wa.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=123613&hashid=7T9TCmQZSDGbnu-424RuBQ

Questions for discussion:

  • What is the strategic thinking behind this marketing effort?
  • Do you think it will succeed?
  • What is your overall opinion about the campaign?