Description: WASHINGTON, D.C. — Americans’ trust in the media to report the news fully, accurately and fairly has edged down four percentage points since last year to 36%, making this year’s reading the second lowest in Gallup’s trend. Source: Gallup.com Date: Oct 07, 2021 Link: https://news.gallup.com/poll/355526/americans-trust-media-dips-second-lowest-record.aspx Questions for discussion: Summarize and explain the concerns with… Read more »
Posts Categorized: Marketing Research
Is Your Marketing Leveraging The Changing Hispanic Demographic?
Description: Since we are celebrating Hispanic Heritage Month, there are a few standouts about this changing demographic marketers need to note. Source: MarketingPost.com Date: Oct 05, 2021 Link: https://www.mediapost.com/publications/article/367341/is-your-marketing-leveraging-the-changing-hispanic.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=123867&hashid=sEI_WGOFRPC9S2yOZBKY8g Questions for discussion: What does the research data say about the Hispanic market today that would be of particular interest to marketers? Which industries do you… Read more »
SPOS #795 – Brian Primack On ‘You Are What You Click’
Description: Here it is: Six Pixels of Separation – Episode #795 – Host: Mitch Joel. The new book is called, You Are What You Click – How Being Selective, Positive, and Creative Can Transform Your Social Media Experience (and, you need to read it). This book is for realists, and it was written by Brian Primack. Brian in Dean… Read more »
Crown Royal 3D-prints immersive world for canned cocktails
Description: Crown Royal’s latest marketing effort nods to the metaverse — a buzzword referring to online spaces that bridge the real world with virtual ones — while throwing a spotlight on new ready-to-drink (RTD) canned cocktail offerings. Source: MarketingDrive.com – video report Date: Sep 27, 2021 Link: https://www.marketingdive.com/news/crown-royal-3d-prints-immersive-world-for-canned-cocktails/607208/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-09-27%20Marketing%20Dive%20Newsletter%20%5Bissue:36956%5D&utm_term=Marketing%20Dive Questions for discussion: Who is the target… Read more »
SPOS #794 – Jonathan Fields On Work That Makes You Come Alive
Description: Here it is: Six Pixels of Separation – Episode #794 – Host: Mitch Joel. He is one of the kindest humans that I know. Jonathan Fields (aka the Good Life Guy) is all about delivering insights that spark purpose, possibility, and potential. He’s been on a decades-long quest to discover what makes people come fully alive. Jonathan is… Read more »
Golf’s growth in popularity is much bigger than a pandemic story
Description: Golf surged in popularity in 2020 by nearly every metric, as people sought out the socially distanced outdoor activity amid the pandemic. Source: CNBC.com Date: Sep 27, 2021 Link: https://www.cnbc.com/2021/09/26/callaway-dicks-sporting-goods-score-with-growth-of-golf.html Questions for discussion: Explain the growth of the golf industry over the past year, according to the article. What are the related industries that… Read more »
Most US industries see strong digital ad spending growth this year, as 2020’s roller coaster subsides
Description: US digital ad spending saw mixed results across industries last year. On the one hand, total spending growth slowed from its pre-pandemic pace, and two industries—automotive and travel—severely cut back on their budgets. On the other hand, several industries unexpectedly accelerated their digital investments, as the pandemic created new consumer behaviors that drove more… Read more »
This Is Why You Need to Adjust Your Ecommerce-Channel Strategy Today
Description: Ecommerce continues to grow and thrive, but companies must adapt to find real success. Source: Entrepreneur.com Date: Sep 21, 2021 Link: https://www.entrepreneur.com/article/385602 Questions for discussion: What does the report say about the changes and new thinking about adjusting strategies? Do you agree with this line of thinking? Do you think it applies across a… Read more »
The Junk Mail & The Damage Done
Description: Here’s a familiar situation: It’s a typical weekday morning. You open up LinkedIn and see you have some new messages. One of them is from someone you don’t know, asking you to connect. You’re feeling nice, so you do. Source: MediaPost.com Date: Sep 15, 2021 Link: https://www.mediapost.com/publications/article/366937/the-junk-mail-the-damage-done.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=123661&hashid=sEI_WGOFRPC9S2yOZBKY8g Questions for discussion: What are the arguments… Read more »
More US children encounter ads on YouTube than on any other platform
Description: US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV. The digital video platform also had much wider ad reach than social media (17%) and gaming (14%) in this age… Read more »
Applied Marketing, 2e
Canadian Edition
