Description: Elon Musk sold Tesla Inc. stock for a seventh consecutive trading day, bringing him almost halfway to his promise to unload 10 per cent of his stake in the electric car-maker. Source: BNNBloomberg,ca – video report Date: Nov 17, 2021 Link: https://www.bnnbloomberg.ca/musk-nears-tesla-sale-halfway-point-with-us-8-8b-disposed-1.1682576 Questions for discussion: What is the story behind Musk’s decision to sell… Read more »
Posts Categorized: Marketing Research
Early U.S. Holiday Spending Plans Look Similar to 2020
Description: WASHINGTON, D.C. — Gallup’s initial measure of Americans’ 2021 Christmas spending intentions finds consumers planning to spend an average $837 on gifts this season. Source: Gallup.com Date: Nov 02, 2021 Link: https://news.gallup.com/poll/356897/early-holiday-spending-plans-look-similar-2020.aspx Questions for discussion: What does Gallup research suggest is likely to happen this coming shopping season? How can marketers strategically make use… Read more »
Beyond Meat stock tumbles 17% as analysts worry about the company’s long-term growth
Description: Beyond Meat’s stock cratered 17% in premarket trading Thursday as Wall Street voiced doubts over the company’s growth prospects. Source: CNBC.com – video report Date: Nov 11, 2021 Link: https://www.cnbc.com/2021/11/11/beyond-meat-stock-tumbles-as-analysts-worry-about-its-long-term-growth.html Questions for discussion: What is your view about this product category and the company specifically as a leader in the industry? What marketing advice would… Read more »
Facebook ‘knew what it was doing,’ former Google CEO Eric Schmidt says
Description: Facebook’s conduct revealed in leaked documents is “pretty concerning,” said former Google Chief Executive Officer Eric Schmidt, who called for companies in the tech industry to show more restraint. Source: FinancialPost.com/Bloomberg.com Date: Nov 05, 2021 Link: https://financialpost.com/technology/facebook-knew-what-it-was-doing-former-google-ceo-eric-schmidt-says Questions for discussion: What does the judgmental comment by Google Chief Executive Officer Eric Schmidt say about… Read more »
A&W Targets Math-Challenged Americans
Description: In the 1980s, A&W Restaurants tried to compete with McDonald’s Quarter Pounder by offering a bigger 1/3 pound burger at the same price. Unfortunately, Americans aren’t so great at math. Confused consumers wrongly assumed that 1/4 was bigger than 1/3 (because 4 is bigger than 3) and the whole experiment went down in history as… Read more »
Peloton or the gym? More people are choosing both. What that means for the fitness industry
Description: Julia Yuryev still hasn’t caved and purchased a Peloton Bike, but the 38-year-old public relations professional is actively considering it. Source: CNBC.com – video report Date: Oct 26, 2021 Link: https://www.cnbc.com/2021/10/26/peloton-or-the-gym-why-decidewhat-this-means-for-fitness-companies.html Questions for discussion: What does the data say about consumer attitudes toward at-home and at-gym participation? What does this mean for the industry? How can… Read more »
Lululemon CEO says there’s enough inventory coming to meet forecast
Description: As many retailers fret about supply chain disruptions ahead of the holiday shopping season, Lululemon Athletica Inc.’s chief executive said he’s not worried about meeting sales targets. Source: BNNBloomberg.com – video report Date: Oct 28, 2021 Link: https://www.bnnbloomberg.ca/lululemon-ceo-says-there-s-enough-inventory-coming-to-meet-forecast-1.1672371 Questions for discussion: Summarize the marketing situation the company is in today using SWOT analysis. What… Read more »
Facebook to change name to focus on the metaverse: report
Description: According to a report from “The Verge”, Facebook is planning to rebrand the company with a new name to focus on building the metaverse. Source: Yahoo.Finance.com – video report Date: Oct 20, 2021 Link: https://ca.finance.yahoo.com/video/facebook-change-name-focus-metaverse-152549734.html Questions for discussion: What is driving the decision to rebrand Facebook? Do you think this makes sense from a… Read more »
Netflix’s ‘Squid Game’ success opens doors for competition to take advantage of cheaper global production costs
Description: In the streaming wars, one company’s hit is another company’s failure. Netflix’s “Squid Game” is an exception. Source: CNBC.com – video report Date: Oct 16, 2021 Link: https://www.cnbc.com/2021/10/16/netflixs-squid-game-success-shines-light-on-international-discounts.html Questions for discussion: What is happening in the global marketplace of entertainment production? Why is it so critical that the product appeal to an American audience? What… Read more »
Pardon Me, Would You Have Any La Moutarde Vin?
Description: Kraft Heinz’s Grey Poupon mustard famously includes white wine as a key ingredient. So it seems natural the food giant has now entered the wine category with a white Viognier that’s infused with Grey Poupon mustard seeds. Source: MediaPost.com Date: Oct 12, 2021 Link: https://www.mediapost.com/publications/article/367685/pardon-me-would-you-have-any-la-moutarde-vin.html Questions for discussion: What do you think of this… Read more »
Applied Marketing, 2e
Canadian Edition
