Why the sales funnel is the cockroach of marketing concepts

Posted by & filed under Marketing Research, Marketing Strategy.

Description: It doesn’t seem right that most of the industry uses a template built on three layers which are each mostly wrong and not strongly supported by marketing science.

Source: MarketingWeek.com ​

Date: Sep 01 2021

Link: https://www.marketingweek.com/sales-funnel-100-years/

Questions for discussion:

  • Summarize what the article says about what is wrong with the sales funnel model.
  • Do you agree with this analysis?
  • Why do you think the sales funnel remains so popular?