Description: ViacomCBS’s free, ad-supported streamer Pluto TV is projected to net $786.7 million in U.S. ad revenue this year — up 77.7%.
Date: Apr 06, 2021
Questions for discussion:
- What are the statistics for Pluto and this industry, as reported in this report.
- How do you explain the results?
- What message is this sending to marketers?