Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Marketing Research, Metrics/Analytics, Product Brands and Branding.

Description: ViacomCBS’s free, ad-supported streamer Pluto TV is projected to net $786.7 million in U.S. ad revenue this year — up 77.7%.


Date: Apr 06, 2021


Questions for discussion:

  • What are the statistics for Pluto and this industry, as reported in this report.
  • How do you explain the results?
  • What message is this sending to marketers?