Pluto TV Ad Revenue +78% in 2020, On Track For $1B+ By 2022: eMarketer

Posted by & filed under Consumer/Buyer Behavior, Market Segmentation, Marketing Research, Metrics/Analytics, Product Brands and Branding.

Description: ViacomCBS’s free, ad-supported streamer Pluto TV is projected to net $786.7 million in U.S. ad revenue this year — up 77.7%.

​Source: MediaPost.com

Date: Apr 06, 2021

Link: https://www.mediapost.com/publications/article/362074/pluto-tv-ad-revenue-78-in-2020-on-track-for-1b.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=121965&hashid=VqrNVU8KRva-05RcXzdoNQ

Questions for discussion:

  • What are the statistics for Pluto and this industry, as reported in this report.
  • How do you explain the results?
  • What message is this sending to marketers?