Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Market Segmentation, Marketing Strategy, Metrics/Analytics, Product Brands and Branding, Relationship Marketing.

Description: (Reuters) – Facebook Inc <FB.O> was sued on Thursday in a proposed class action accusing it of discriminating against older and female users by withholding advertising for financial services such as bank accounts, insurance, investments and loans.


Date: Oct 31, 2019


Questions for discussion:

  • What is the basis for the lawsuit?
  • Is this discrimination, in your opinion?
  • How is this complaint a problem for the way FB and other social media firms sell targeted advertising?
  • How might the industry resolve this issue?