Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Market Segmentation, Marketing Strategy, Product Brands and Branding.

Description: McDonald’s Inc. is preparing to launch a Beyond Meat sandwich and it will conduct its first global test of the landmark offering in a patch of cities and towns in Southwestern Ontario.

Source: – video report

Date: Sep 26, 2019


Questions for discussion:

  • What are the “strategic marketing” similarities to regular meat burgers?
  • What marketing ideas would you advise?
  • Do you think the product can attract vegans and vegetarians to McDonald’s?