Description: McDonald’s Inc. is preparing to launch a Beyond Meat sandwich and it will conduct its first global test of the landmark offering in a patch of cities and towns in Southwestern Ontario.
Source: Financial.Post.com – video report
Date: Sep 26, 2019
Questions for discussion:
- What are the “strategic marketing” similarities to regular meat burgers?
- What marketing ideas would you advise?
- Do you think the product can attract vegans and vegetarians to McDonald’s?