Description: This year, 41.7 million adults in the US will use telemedicine, representing 98.8% growth from a year prior, according to our latest estimates. Source: eMarketer.com Date: Nov 30, 2020 Link: https://www.emarketer.com/content/us-telemedicine-users-will-surpass-40-million-this-year?ecid=NL1001 Questions for discussion: What does the report say about the growth of telemedicine usage? How can this approach to medical service be better… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
With Less Money In Its Red Kettles, The Salvation Army Rallies To Save The Holidays
Description: The Salvation Army’s bell ringers, a longtime fixture outside malls and stores around the U.S., are a staple holiday tradition. But this year, with the coronavirus pandemic raging and many stores closed, people won’t be hearing as many of those bells ringing. Source: NPR.org Date: Nov 24, 2020 Link: https://www.npr.org/2020/11/24/938095233/with-less-money-in-its-red-kettles-the-salvation-army-rallies-to-save-the-holida Questions for discussion: Summarize… Read more »
How Kellogg’s is keeping up with accelerated demand
Description: The food and beverage category is seeing the biggest gains in retail ecommerce sales growth this year as more consumers have gotten comfortable shopping online amid the pandemic. Over the past few months, Kellogg’s has also experienced this digital growth and implemented ongoing efforts to adapt to the rapidly changing retail environment. Source: eMarkerter.com Date: Nov… Read more »
People with disabilities are an underserved community with money to spend
Description: People with disabilities make up a large, but diverse and underserved, segment of the US population. According to recent statistics from the Centers for Disease Control and Prevention (CDC), 67 million adults in the US—or 26% of the population—reported living with at least one type of disability. Source: eMarketer.com Date: Nov 20, 2020 Link:… Read more »
Google moves into Venmo and bank territory with checking accounts and updated payment app
Description: Google is moving deeper into consumer finance.The tech giant will let users open bank accounts, pay friends and manage budgets through a new version of its Google Pay app rolling out Wednesday. Source: CNBC.com – video report Date: Nov 18, 2020 Link: https://www.cnbc.com/2020/11/18/google-moves-into-venmo-and-banking-turf-with-checking-account-app.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: What does this new service mean for Google?… Read more »
SPOS #749 – Lee LeFever On Building A Lifestyle Business
Description: Here it is: Six Pixels of Separation – Episode #749 – Host: Mitch Joel. In the early days of blogging and podcasting (2004/2005), I spent a lot of time teaching business professionals about digital marketing and media. One of the more confounding technologies to explain was RSS – the way in which someone would subscribe to a… Read more »
Target and Walmart prove the pandemic e-commerce surge won’t reverse
Description: Walmart and Target both reported stellar third-quarter earnings this week, sending their shares soaring. And once again, the biggest headline for both was e-commerce. Walmart (WMT) said its online sales rose 79% in the quarter. Target (TGT) said its online sales rose 155%. Source: Yahoo.Finance.com – video report Date: Nov 20, 2020 Link: https://ca.finance.yahoo.com/news/target-and-walmart-prove-the-pandemic-ecommerce-surge-wont-reverse-133454888.html Questions for discussion:… Read more »
8VC founder Joe Lonsdale on why he decided to move this company from California to Texas
Description: 8VC founding partner and Palantir co-founder Joe Lonsdale wrote in an op-ed for the Wall Street Journal this week about why he decided to move his company from California to Texas. He joins ‘Power Lunch’ to discuss what tipped him over the edge and the reasons behind the decision. Source: CNBC.com – video report… Read more »
The 3 Rules Every Mobile App Creator Should Follow
Description: Prerna Gupta built viral app AutoRap. She hopes to repeat the music app’s success with her newest project, a TV platform called Hooked Source: INC.com – podcast Date: Nov 12, 2020 Link: https://www.inc.com/alexa-von-tobel/prerna-gupta-tv-platform-hooked.html Questions for discussion: What does Prerna Gupta have to say to marketers? What do you think about her latest platform and… Read more »
Ulta Beauty strikes deal to open hundreds of shops at Target stores
Description: Target and Ulta Beauty announced a deal Tuesday to open makeup and skincare shops inside of hundreds of Target stores across the country. Source: CNBC.com Date: Nov 10, 2020 Link: https://www.cnbc.com/2020/11/10/ulta-beauty-strikes-deal-to-open-hundreds-of-shops-at-target-stores.html Questions for discussion: Why is this a good strategy for both firms? How would you suggest they promote the deal to their respective customer bases? How… Read more »
Applied Marketing, 2e
Canadian Edition
