Description: Tesla said it delivered a record 139,300 cars in the third quarter. For Tesla investors, that’s the good news. The bad news is that the company finds itself saddled with factory overcapacity. Source: Yahoo.Finance.com Date: Oct 01, 2020 Link: https://finance.yahoo.com/news/tesla-sets-sales-record-yet-153611999.html Questions for discussion: What does the report say about Tesla sales performance and current… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
Kingswood Capital to acquire MEC through CCAA proceeding
Description: Mountain Equipment Co-op’s board unanimously approved a deal for L.A.-based Kingswood Capital to acquire MEC’s assets, including the majority of its stores. BNN Bloomberg’s Anita Sharma has more. Source: BNNBloomberg.com – video report Date: Sep 18, 2020 Link: https://www.bnnbloomberg.ca/video/kingswood-capital-to-acquire-mec-through-ccaa-proceeding~2035739?jwsource=cl Questions for discussion: Based on the interview, why do you think MEC failed? Should their… Read more »
Tesla will have zero sales in China by 2030: analyst
Description: Tesla (TSLA) may not have much of a future in the world’s largest electric vehicle market, if one analyst’s predictions pan out. Morgan Stanley’s (MS) Adam Jonas says that CEO Elon Musk’s high-tech automotive company will likely see sales in China plummet to zero by 2030. Source: Finance.Yahoo.com Date: Oct 02, 2020 Link: https://ca.finance.yahoo.com/news/tesla-will-have-zero-sales-in-china-by-2030-analyst-203938920.html… Read more »
Coca-Cola will enter U.S. hard seltzer market in first half of 2021, CEO says
Description: Coca-Cola aims to release its first hard seltzer in the U.S. in the first half of 2021, CEO James Quincey told CNBC on Monday. Source: CNBC.com – video report Date: Sep 21, 2020 Link: https://www.cnbc.com/2020/09/21/coca-cola-will-enter-us-hard-seltzer-market-in-first-half-of-2021-ceo.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail Questions for discussion: Do you think Coca-Cola is making the right decision? Are there any synergies between the existing brands and… Read more »
Free Shipping, Drones, and Click and Collect, Oh My!
Description: eMarketer principal analyst Andrew Lipsman and senior forecasting analyst at Insider Intelligence Cindy Liu speak about innovations in ecommerce and how technology is creating a frictionless experience for online shoppers. They discuss the jump from fast to free shipping, what drone deliveries could potentially look like, and dive into the many facets of click… Read more »
Ecommerce: The Essential Components Your Site Needs to Turn Visitors Into Buying Customers
Description: Making sure your brand’s website is living up to its fullest potential should be at the top of any ecommerce leader’s to-do list. Source: Entrepreneur.com Date: Sep 24, 2020 Link: https://www.entrepreneur.com/article/355482?utm_source=newsletter&utm_medium=email Questions for discussion: What does the report say to marketers trying to persuade consumers to use their website? What do you think is… Read more »
Ethical business practices shouldn’t be a ‘marketing ploy’: Jessica Alba
Description: Actress Jessica Alba joins ‘Influencers with Andy Serwer’ to discuss the success of The Honest Company. Source: Finance.Yahoo.com Date: Sep 23, 2020 Link: https://finance.yahoo.com/video/ethical-business-practices-shouldn-t-100000669.html Questions for discussion: What is Jessica Alba’s opinion about ethical business practice and profitability? After researching The Honest Company online, describe how the firm is different from any other consumer… Read more »
How Target gets you to spend money
Description: Target has revolutionized the entire shopping experience, from the width of the aisles and the weight of the shopping carts to the smell of Starbucks coffee and placement of dollar bins. The tactics are paying off. Despite the pandemic, profits rose more than 80% year over year. Here’s how Target uses dollar bins and… Read more »
Jonah Berger On Being A Catalyst For Change – This Week’s Six Pixels of Separation Podcast
Description: Any day is a happy day when Jonah Berger publishes a new book. And here we are. The bestselling author of Contagious and Invisible Influence is back with The Catalyst – How To Change Anyone’s Mind, and I hope you are as happy as I am. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and a world-renowned… Read more »
Canada’s Napa Valley Seeks Elusive Audience: Canadian Wine Drinkers
Description: British Columbia’s wines are improbably being embraced by wine snobs around the world. But legal restrictions, and regional biases, are getting in the way at home. Source: NYTimes.com Date: Sep 19, 2020 Link: https://www.nytimes.com/2020/09/19/world/canada/british-columbia-wine-Okanagan-Valley.html Questions for discussion: What are the barriers preventing Canadian wineries from developing further? What can marketing do to help the… Read more »
Applied Marketing, 2e
Canadian Edition
