Description: The message is accompanied by a thread in which the company explains that it is launching a scholarship program to encourage female employees to pursue a culinary career and reduce the gender gap in this sector.

Source: Entrepreneur.com

Date: Mar 08, 2021

Link: https://www.entrepreneur.com/article/366745?utm_source=newsletter&utm_medium=email

Questions for discussion:

• What do you think about this social media tactic?
• How should the firm deal with the negative response?