Posted by & filed under Consumer/Buyer Behavior, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: The message is accompanied by a thread in which the company explains that it is launching a scholarship program to encourage female employees to pursue a culinary career and reduce the gender gap in this sector.


Date: Mar 08, 2021


Questions for discussion:

  • What do you think about this social media tactic?
  • How should the firm deal with the negative response?