Description: Here’s a familiar situation: It’s a typical weekday morning. You open up LinkedIn and see you have some new messages. One of them is from someone you don’t know, asking you to connect. You’re feeling nice, so you do. Source: MediaPost.com Date: Sep 15, 2021 Link: https://www.mediapost.com/publications/article/366937/the-junk-mail-the-damage-done.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=123661&hashid=sEI_WGOFRPC9S2yOZBKY8g Questions for discussion: What are the arguments… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
Pepsi breaks down recycling 101 with NFL stars amid sustainable transformation
Description: Pepsi is rolling out a “Pepsi Trash Talk” platform that enlists NFL stars to teach consumers the do’s and don’ts of recycling, according to an announcement. Source: MarketingDrive.com Date: Sep 15, 2021 Link: https://www.marketingdive.com/news/pepsi-breaks-down-recycling-101-with-nfl-stars-amid-sustainable-transformat/606599/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-09-15%20Marketing%20Dive%20Newsletter%20%5Bissue:36717%5D&utm_term=Marketing%20Dive Questions for discussion: Why do you think is Pepsi collaborating with this campaign? Is there a natural synergy between the company… Read more »
More US children encounter ads on YouTube than on any other platform
Description: US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV. The digital video platform also had much wider ad reach than social media (17%) and gaming (14%) in this age… Read more »
‘Time to be aggressive’: Marketing pro says now is the time for tennis’ Fernandez to pounce
Description: Canadian tennis phenom Leylah Fernandez has proven she can be aggressive on the court. Now one marketing expert thinks it’s time to channel that aggression into pursuing lucrative sponsorship deals. Source: FinancialPost.com Date: Sep 15, 2021 Link: https://www.bnnbloomberg.ca/time-to-be-aggressive-marketing-pro-says-now-is-the-time-for-tennis-fernandez-to-pounce-1.1652690 Questions for discussion: How would go about capitalizing on the branding of Leylah Fernandez? As a… Read more »
Here’s how inflation is hitting the online prices of everything from apparel to furniture
Description: Prices of goods online have now risen for an unprecedented 15 consecutive months, following what was a historical period of declines, according to a new report from Adobe Digital Insights. Source: CNBC.com – video report Date: Sep 15, 2021 Link: https://www.cnbc.com/2021/09/15/how-inflation-is-hitting-online-prices-of-apparel-to-furniture.html Questions for discussion: How would you explain the distribution of price changes by… Read more »
Broadway is back — are high ticket prices, too?
Description: Even after an 18-month pause, the show must go on. Several Broadway productions are reopening this month, a crucial step in New York City’s road to recovery from the COVID-19 pandemic. On Tuesday, the Great White Way welcomed back such fixtures as “Hamilton,” “The Lion King,” “Wicked” and “Chicago.” Source: MarketWatch.com Date: Sep 15,… Read more »
Pepsi Gears Up Fans To Encourage Football Binge-Watching
Description: By giving away more than $1 million in National Football League gear and prizes, Pepsi is hoping that fans eschew their typical Sunday activities and unapologetically binge football on television. Source: MediaPost.com – video report Date: Sep 10, 2021 Link: https://www.mediapost.com/publications/article/366664/pepsi-gears-up-fans-to-encourage-football-binge-wa.html?utm_source=newsletter&utm_medium=email&utm_content=readnow&utm_campaign=123613&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What is the strategic thinking behind this marketing effort? Do… Read more »
SPOS #791 – Jim Lecinski On Artificial Intelligence In Marketing
Description: Here it is: Six Pixels of Separation – Episode #791 – Host: Mitch Joel. One of the first big companies that I spoke for was Google. It was in the early 2000s. The sales team was small, but growing. Google had just acquired YouTube, and they were holding a summit at their original Silicon Valley campus to engage… Read more »
Plant-Based Foods Expand, With Consumers Hungry for More
Description: A broad variety of options are now available in grocery aisles and on restaurant menus, and more companies are looking to get in on the action. Source: NYTimes.com Date: Sep 08, 2021 Link: https://www.nytimes.com/2021/09/08/business/plant-based-food-companies.html Questions for discussion: Why is the plant-based food industry growing? What sorts of food items would you expect to see… Read more »
Tech giants are rushing to develop their own chips – here’s why
Description: Not content with relying on standard chips that are in high demand, some of the world’s biggest tech firms are developing their own semiconductors. Source: CNBC.com – video report Date: Sep 06, 2021 Link: https://www.cnbc.com/2021/09/06/why-tesla-apple-google-and-facebook-are-designing-their-own-chips.html Questions for discussion: Why are tech companies interested in developing this area of the business? What are the advantages… Read more »
Applied Marketing, 2e
Canadian Edition
