Description: (Bloomberg) — Jessica Simpson’s family offered to buy the singer-turned-fashion entrepreneur’s brand out of bankruptcy for $65 million, a lawyer said in court Wednesday. Source: Yahoo.Finance.com/Bloomberg.com Date: Sep 01, 2021 Link: https://finance.yahoo.com/news/jessica-simpson-buy-her-name-203222867.html Questions for discussion: What is the value of this brand with respect to any future marketing effort? Do you think… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
‘A disaster’: Why Bay Street turned on Freshii after growth plans flopped
Description: It’s not that long ago that Matthew Corrin was everywhere as the face of a nascent healthy eating trend that was trying to shake Canadians out of their burgers-and-fries habits. Source: BNNBloomberg.com – video report Date: Sep 01, 2021 Link: https://www.bnnbloomberg.ca/a-disaster-why-bay-street-turned-on-freshii-after-growth-plans-flopped-1.1642085 Questions for discussion: Do you think the PR stunts were valuable… Read more »
Why Elizabeth Holmes, Theranos saga has cast a ‘long shadow’ on female-led startups
Description: The trial of Theranos CEO Elizabeth Holmes officially begins next week — and there’s more at stake than the fate of a disgraced biotech entrepreneur, and a company that’s now become synonymous with fraud. Source: Yahoo.Finance.com – video report Date: Sep 02, 2021 Link: https://finance.yahoo.com/news/why-theranos-elizabeth-holmes-has-cast-a-long-shadow-on-female-led-startups-145754793.html Questions for discussion: According to the article, what were the consequences… Read more »
American Eagle shares drop after revenue falls short, e-commerce sales slow from last year
Description: American Eagle shares tumbled Thursday after the company reported fiscal second-quarter revenue short of analysts’ estimates, as its e-commerce business decelerated compared with the prior year. Source: CNBC.com – video report Date: Sep 02, 2021 Link: https://www.cnbc.com/2021/09/02/american-eagle-aeo-q2-2021-earnings.html Questions for discussion: Explain the problems retailers like American Eagle are facing as they adapt to the ever… Read more »
Global Brands Find It Hard to Untangle Themselves From Xinjiang Cotton
Description: Under pressure to renounce cotton harvested in a Chinese region marked by gruesome repression, they face a backlash from nationalist Chinese consumers. Source: NYTimes.com Date: Apr 06, 2021 Link: https://www.nytimes.com/2021/04/06/business/xinjiang-china-cotton-brands.html Questions for discussion: What are the issues facing these manufacturers in China? How do their decisions in this matter affect their global presence with… Read more »
10 Benefits of Consistent, High-Quality Content Marketing
Description: In this competitive B2B marketing landscape, businesses make substantial investments in building content marketing programs. Why? Content marketing has been proven to deliver resounding success. Source: HubSpot.com Date: Apr 07, 2021 Link: https://blog.hubspot.com/marketing/benefits-high-quality-content-consistency-brand?utm_medium=email&utm_source=rasa_io&PostID=28189764&MessageRunDetailID=4844917868 Questions for discussion: What does the article suggest to marketers? Sketch an outline of a campaign that would reflect these guidelines.
Job Training That’s Free Until You’re Hired Is a Blueprint for Biden
Description: Social Finance, a nonprofit, is spreading a model in which training programs get paid if students get hired, not just if they enroll. Source: NYTimes.com Date: Apr 07, 2021 Link: https://www.nytimes.com/2021/04/07/business/job-training-thats-free-until-youre-hired-is-a-blueprint-for-biden.html Questions for discussion: What do you think of this nonprofit business model and Social Finance, in particular? Is this a replacement for traditional… Read more »
Meet the 7-year-old who asked Old Navy to put pockets in girls’ jeans
Description: Learning to write persuasive letters in first grade, 7-year-old Kamryn Gardner wrote to Old Navy, asking them to put real pockets in girls’ jeans – and the retailer responded by sending her jeans with pockets! Joining TODAY live with her parents, Kamryn says “I was very excited … I thought it was a birthday… Read more »
Podcasting Is Putting The Sizzle Back In Radio — Er, I Mean Audio — Advertising
Description: Watch for audio advertising to be one of the biggest media rebound stories this year, with an ample assist from podcasting, which will take an even greater share of the audio ad marketplace due to two related factors: the decline of terrestrial radio advertising during the 2020 ad recession, and a corresponding rise in… Read more »
Cameo lets you hire celebrities to create personalized videos for any occasion — here’s a full breakdown of how the service works
Description: Cameo lets everyday people hire actors, athletes, artists, and celebrities of all types to create personalized video messages for any occasion. For example, you can hire celebrity chef Alton Brown to give a personal pep talk to a friend or hire their favorite actor to leave them a video message as a specific movie character…. Read more »
Applied Marketing, 2e
Canadian Edition
