Description: Their lucrative Yeezy collaboration accounted for more than an estimated 40% of the shoe giant’s profits. But the partners had been bickering for years. Source: Bloomberg.com Date: Nov 01, 2022 Link: https://www.bloomberg.com/news/articles/2022-11-01/kanye-west-adidas-split-was-brewing-for-years?leadSource=uverify%20wall Questions for discussion: What are the lessons to be learned from this partnership between Ye and Adidas? Can Adidas ever afford to… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
Why You Should Try the Troy Aikman Approach to Launching a Product (and a Successful Business)
Description: While sales skills can be critical for entrepreneurial success, the success of EIGHT shows ‘selling’ can be a lot easier than you might think Source: INC.com Date: Oct 27, 2022 Link: https://www.inc.com/jeff-haden/why-you-should-try-troy-aikman-approach-to-launching-a-product-a-successful-business.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Oct%2027,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGHvVd8sCxIXpRHzNqwJzQRAnOl3X0X8ZJCaao5i61L32-ur4Sx8thccHwDkyBmw3oV48_2b5a8i2ul10g7joXTeJmdvvAwdxfdD03HHg Questions for discussion: What does Troy Aikman have to say about selling beer? Do you think the brand would have been as… Read more »
Apple beats but comes up light on iPhone sales and services
Description: Apple reported fiscal fourth-quarter earnings on Thursday that beat Wall Street expectations on revenue and earnings per share. However, Apple came up short versus revenue expectations in core product categories including the company’s iPhone business and services. Source: CNBC.com – video report Date: Oct 28, 2022 Link: https://www.cnbc.com/2022/10/27/apple-aapl-earnings-q4-2022.html Questions for discussion: From a marketing point of view, how good… Read more »
On Car-Free Streets, Many New York Restaurants Thrived
Description: By promoting outdoor dining, the city’s Open Streets program has helped some eating and drinking establishments survive the pandemic, a new report finds. Source: NYTim.com Date: Oct 26, 2022 Link: https://www.nytimes.com/2022/10/25/nyregion/ny-open-streets-restaurants.html Questions for discussion: Why was this concept successful, in your opinion? How does it change consumer thinking about the restaurant experience? Should other… Read more »
Shopify – A Tale Of Two Cities?
Description: Starting a business is hard. It’s very hard. I’m not sure what’s harder: Getting the first sale or getting to your first million in sales. As an entrepreneur you can do everything “right” and still not find a market fit. Most businesses fail. Hard. Success in business is the exception. Not the rule. Source:… Read more »
SPOS #850 – Douglas Rushkoff On The Harmful Effects Of Technology On Our Future
Description: Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #850. I’ve said it before… I will say it again: Douglas Rushkoff is – without a doubt – one of the smartest humans beings on this earth that I get to call a friend. Douglas is back with another compelling book about technology and how… Read more »
Apple Quietly Rolled Out a Change That Could Be the End of Facebook
Description: Apple isn’t just coming for Facebook’s money, it’s coming for its business. Source: INC.com Date: Oct 27, 2022 Link: https://www.inc.com/jason-aten/apple-quietly-rolled-out-a-change-that-could-be-end-of-facebook.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Oct%2026,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGHuDANPsXgpSh7DvX5FXGcVHzm_RyLSUzzo1GMOhx_ihLjxVqDuYCcWy0sJmhfyKYuCbqpclo0hn3hcyLM8sC9io0Oppj98rgzN4lSjw Questions for discussion: How will Apple revenue grow with this new requirement? Do you think it is the end of Meta? How can Meta and other apps counter this strategic move by Apple?
Netflix Returns to Growth, Saying the Worst of Slowdown Is Over
Description: (Bloomberg) — Netflix Inc. is growing again, and Hollywood can breathe a sigh of relief. Source: Yahoo.Finance.com Date: Oct 18, 2022 Link: https://ca.finance.yahoo.com/news/netflix-returns-growth-saying-worst-200656209.html Questions for discussion: Why has subscription growth returned, in your opinion? What do you think consumers will think of the hybrid model that includes advertising? Do you think this is a… Read more »
IBM’s software business contributes to the majority of its profits, says Lisa Ellis of MoffettNathanson
Description: MoffettNathanson Partner Lisa Ellis joins ‘Squawk on the Street’ to discuss IBM’s Q3 earnings beat, the company’s investment in the growth of its consultant services business and the need for IBM to grow its software portfolio. Source: CNBC.com – video report Date: Oct 20, 2022 Link: https://www.cnbc.com/video/2022/10/20/ibms-software-business-contributes-to-the-majority-of-its-profits-says-lisa-ellis-of-moffettnathanson.html Questions for discussion: What does this report… Read more »
Scott Goodson On Activating Your Brand Purpose – This Week’s Six Pixels of Separation Podcast
Description: Based in New York, Scott Goodson is the founder and CEO of StrawberryFrog. For the last twenty-five years, he has worked with some of the world’s most iconic companies including Google, Emirates Airlines, Heineken, Coca-Cola, Jim Beam, Mercedes and countless others. He invented the concept of Movement Thinking, an approach that uses the principles of societal movements to solve marketing and leadership challenges. Scott has… Read more »
Applied Marketing, 2e
Canadian Edition
