Description: YouTube has consumed a good part of my days for more than a decade. As a teen-ager, I used the video-streaming platform to scrounge for crumbs of knowledge, watching free lectures on everything from algebra to literary modernism. Now I navigate to the YouTube app on my television most mornings to watch the news…. Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
Dunkin’ promotes architect behind next-gen push to CMO
Description: Dunkin’ is making a safe bet in promoting Nelson to CMO as the brand tries to navigate an industry reshaped by the pandemic. Source: MarketingDive.com Date: Sep 22, 2022 Link: https://www.marketingdive.com/news/dunkin-CMO-restaurant-marketing-cold-brew/632436/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-09-22%20Marketing%20Dive%20Newsletter%20%5Bissue:44710%5D&utm_term=Marketing%20Dive Questions for discussion: What are the significant changes that have redefined the firm? How much can be attributed to the pandemic? Why is… Read more »
Tongue-In-Cheek Milk-Bone Effort Features 25 Dogs
Description: Dog treat brand Milk-Bone is launching a new “More Dog” philosophy through a tongue-in-cheek campaign featuring over 25 dogs. Source: MediaPost.com Date: Sep 21, 2022 Link: https://www.mediapost.com/publications/article/377974/tongue-in-cheek-milk-bone-effort-features-25-dogs.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=127681&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What is the encoded message communicated to the target audience? Do you think the use of humour works?
Shopify targets physical retailers after an overly aggressive bet on e-commerce
Description: Canada’s largest e-commerce company will start selling new hardware for brick-and-mortar retailers Source: FinancialPost.cpm Date: Sep 27, 2022 Link: https://financialpost.com/news/retail-marketing/shopify-targets-physical-retailers-after-an-overly-aggressive-bet-on-e-commerce Questions for discussion: What does the report say about Shopify’s new product for retailers? Do you think this will boost e-commerce sales as well? What would you advise Shopify management at this time as… Read more »
How one of America’s last piano manufacturers stays alive
Description: Piano-building was once one of the country’s largest industries. Today, only two companies remain in business. Source: TheHustle.co Date: Sep 29, 2022 Link: https://link.thehustle.co/view/61200bfe5acd1b72de2e7829hcmwm.d74a/f28d4c31 Questions for discussion: Summarize the history of the industry. How has the customer changed over time? Who are the competitors today? Is there a way to rejuvenate the industry? What… Read more »
No Walks On The Beach As Hilton Focuses On ‘The Stay’
Description: More than 20 years ago, a hotel company made a big deal about having a great bed. And the world went: “Duh.” More recently, Hilton, a brand more associated with lodging than any other, launched a campaign focused on, yes, “The Stay.” So it might be time for another “Duh.” Source: MediaPost.com Date: Sep 14,… Read more »
5 Myths Marketers Got Wrong About Gen Z, According to Data & Our Gen Z Intern
Description: To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok, middle-part wearing generation, I don’t always fully understand the trends we start, stop, or totally cancel. Source: BlogHubSpot.com Date: Sep 16, 2022 Link: https://blog.hubspot.com/marketing/gen-z-myths?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter Questions for discussion: What… Read more »
10 Ideas To Help Your Content Marketing Team Achieve Business Goals
Description: Editor’s note: This week, we’re giving everyone a taste of Content Marketing World 2022 by featuring recaps of articles filled with insights from this year’s speakers. Source: ContentMarketingInstitute.com Date: Sep 15, 2022 Link: https://contentmarketinginstitute.com/articles/content-team-brand-goals?utm_medium=email&utm_source=rasa_io&utm_campaign=newsletter Questions for discussion: What are the most significant suggestions, in your opinion? How should marketers make use of this information?
The Rise of Non-Alcoholic Beers
Description: “While there used to be stigmas attached to not drinking, that has really changed dramatically in the last 4 or 5 years.” How did the the non-alcoholic beer market go from flavorless to a market forecast to reach $23+ billion in 2025? Rosalie e’Silva and Kate Krader explain. (Source: Bloomberg) Source: Bloomberg.co – video… Read more »
Mark Cuban Says the Worst Career Advice Is ‘Follow Your Passion.’ What Should You Do Instead?
Description: Turns out it’s something you already do. You just need to turn it up a notch. Source: INC.com Date: Sep 21, 2022 Link: https://www.inc.com/jeff-haden/mark-cuban-says-worst-career-advice-is-follow-your-passion-what-should-you-do-instead.html?utm_source=newsletters&utm_medium=email&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGG_s0bJ4rgO6-Ha4lfXKGHNmrUVBgsf9USSn96kvl21rxRpUyVC1h5Fm2L9rB4yzkHDbrt0menfW10UTIdXAGI6Xw1jRVgdymDiaKb9w Questions for discussion: What is Mark Cuban’s advice? Do you think it applies well to most people? Do you think most people follow this advice?
Applied Marketing, 2e
Canadian Edition
