Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Strategy, Product Brands and Branding.

Description: Apple isn’t just coming for Facebook’s money, it’s coming for its business.


Date: Oct 27, 2022


Questions for discussion:

  • How will Apple revenue grow with this new requirement?
  • Do you think it is the end of Meta?
  • How can Meta and other apps counter this strategic move by Apple?