Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Retail Marketing.

Description: Apple reported fiscal fourth-quarter earnings on Thursday that beat Wall Street expectations on revenue and earnings per share. However, Apple came up short versus revenue expectations in core product categories including the company’s iPhone business and services.

Source: – video report

Date: Oct 28, 2022


Questions for discussion:

  • From a marketing point of view, how good are Apple sales of  products and services?
  • What would you recommend to the company to boost sales?