Description: Apple reported fiscal fourth-quarter earnings on Thursday that beat Wall Street expectations on revenue and earnings per share. However, Apple came up short versus revenue expectations in core product categories including the company’s iPhone business and services.
Source: CNBC.com – video report
Date: Oct 28, 2022
Questions for discussion:
- From a marketing point of view, how good are Apple sales of products and services?
- What would you recommend to the company to boost sales?