Description: Need to find a restaurant or figure out how to do something? Young people are turning to TikTok to search for answers. Google has noticed. Source: NYTimes.com Date: Sep 16, 2022 Link: https://www.nytimes.com/2022/09/16/technology/gen-z-tiktok-search-engine.html? Questions for discussion: Why is TikTok gaining ground as a search vehicle? How should marketers deal with this development from a… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
Bed Bath & Beyond is closing about 150 stores. Here’s a map of ones on the list so far
Description: Bed Bath & Beyond has announced dozens of the roughly 150 stores it plans to close. The struggling home goods retailer released its plans last month to shutter the “lower producing” locations, representing about 20% of its namesake stores. Source: CNBC.com Date: Sep 15, 2022 Link: https://www.cnbc.com/2022/09/15/bed-bath-beyond-closing-150-stores-map-of-ones-on-the-list-so-far.html Questions for discussion: From a marketing point of… Read more »
Patagonia founder to give apparel company to trust, direct profits toward climate crisis fight
Description: Yvon Chouinard, the billionaire founder of outdoor apparel brand Patagonia, said on Wednesday he is giving away the company to a trust that will use its profit to fight the climate crisis. Source: CBC.ca Date: Sep 15, 2022 Link: https://www.cbc.ca/news/business/patagonia-founder-trust-climate-crisis-1.6583492 Questions for discussion: What do you think customer reaction will be to the decision?… Read more »
Fred Franzia, creator of ‘Two Buck Chuck’ and champion of affordable wine, has died
Description: Fred Franzia, the man behind the famous “Two Buck Chuck,” died on Tuesday at age 79. Source: NPR.org Date: Sep 15, 2022 Link: https://www.npr.org/2022/09/15/1123070279/fred-franzia-two-buck-chuck-wine-bronco-dies Questions for discussion: What does the article say about the marketing of wine and consumer perception of price, in particular? Do you think $2 wine could sell as well in… Read more »
TikTok is upending the music industry and Spotify may be next
Description: Artists have soared to the top of the charts because of trends on TikTok, muddling the music industry’s business model. Source: CNBC.com – video report Date: Sep 05 , 2022 Link: https://www.cnbc.com/2022/09/05/tiktok-is-upending-the-music-industry-and-spotify-may-be-next.html Questions for discussion: What is happening to the music industry as a result of TikTok? How has marketing changed? What role is… Read more »
Tom Brady asks Gen Z athletes to ditch toxic comparisons in Under Armour ads
Description: Under Armour is encouraging young athletes to stop comparing themselves to established greats through a star-studded new ad campaign, per an announcement. Source: MarketingDive.com Date: September 8, 2022 Link: https://www.marketingdive.com/news/Under-Armour-Tom-Brady-Morgan-Freeman-Gen-Z-football-ads/631404/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-09-08%20Marketing%20Dive%20Newsletter%20%5Bissue:44380%5D&utm_term=Marketing%20Dive Questions for discussion: What do you think about the intended message in this ad? Do you think it is successful? Why do you suppose Morgan… Read more »
Queen Elizabeth II’s Relationship With Media Technology
Description: Technology innovations shaped the world in which Queen Elizabeth II reigned. She embraced all. Perhaps it’s because she realized the connection media technology — and ultimately, the internet — could create between the monarchy and people. The 96-year-old, who represented an institution dating back centuries, was more tech-savvy than many imagined. Source: MediaPost.com –… Read more »
Burger King unveils $400 million plan to revive U.S. sales with investments in renovations and advertising
Description: Burger King on Friday said it plans to spend $400 million over the next two years on advertising and renovating its restaurants as part of a broader strategy to revive lagging U.S. sales. Source: CNBC.com Date: Sep 09, 2022 Link: https://www.cnbc.com/2022/09/09/burger-king-400-million-plan-to-revive-us-sales-with-remodels-advertising.html Questions for discussion: Summarize the highlights for the future. What do you think… Read more »
Why the Housing Market Is Not in Recession
Description: Wharton real estate professor Fernando Ferreira doesn’t believe the U.S. housing market has entered a recession. Source: https://knowledge.wharton.upenn.edu Date: Sep 06, 2022 Link: https://knowledge.wharton.upenn.edu/article/why-the-housing-market-is-not-in-recession/ Questions for discussion: What does the article say is happening in the real estate industry? Why is this industry so important to understanding the economy? How are business decisions affected by changes… Read more »
Healthcare advertisers hit the reset button
Description: Healthcare delivery went digital in 2020, and so did healthcare and pharma ad budgets. Source: InsiderIntelligence.com Date: Aug 29 , 2022 Link: https://www.insiderintelligence.com/content/healthcare-advertisers-hit-reset-button?ecid=NL1001&utm_campaign=eDaily+Weekender+9.4.2022&utm_medium=email&utm_source=Triggermail&utm_term=eMarketer+Daily+Week+in+Review+CORE%2fEMEA Questions for discussion: What does the report say about digital advertising spending by this industry? How should marketers use this information?
Applied Marketing, 2e
Canadian Edition
