Description: Bed Bath & Beyond warned Thursday it’s running out of cash and is considering bankruptcy. Source: CNBC.com – video report Date: Jan 05, 2023 Link: https://www.cnbc.com/2023/01/05/bed-bath-beyond-shares-plummet-as-company-warns-of-deeper-financial-troubles.html?qsearchterm=bed%20 Questions for discussion: What is the current situation facing management? Is there a marketing solution to restarting this brand? What would you advise the company do in the short… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
Mercedes-Benz reimagines iconic nodding dog ornament as virtual character
Description: Mercedes-Benz at CES unveiled a partnership with Superplastic, a Web3-adjacent entertainment brand that creates virtual characters for social media and associated collectibles like toys and apparel, per details shared with Marketing Dive. Source: MarketingDive.com – video report Date: Jan 06, 2023 Link: https://www.marketingdive.com/news/mercedes-benz-CES-Web3-marketing-Superplastic/639832/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-01-06%20Marketing%20Dive%20Newsletter%20%5Bissue:47117%5D&utm_term=Marketing%20Dive Questions for discussion: What is the conceptual thinking behind this campaign?… Read more »
Don’t Overlook Your Most Lucrative Consumer Segment
Description: Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the greatest wealth, drive the most actual spending, and aren’t as hidebound as marketers think. Source: MediaPost.com Date: Jan 03, 2023 Link: https://www.mediapost.com/publications/article/381160/dont-overlook-your-most-lucrative-consumer-segmen.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=128830&hashid=sEI_WGOFRPC9S2yOZBKY8g Questions for discussion: Summarize the… Read more »
A New Area of A.I. Booms, Even Amid the Tech Gloom
Description: An investment frenzy over “generative artificial intelligence” has gripped Silicon Valley, as tools that generate text, images and sounds in response to short prompts seize the imagination. Source: NYTimes.com Date: Jan 07, 2023 Link: https://www.nytimes.com/2023/01/07/technology/generative-ai-chatgpt-investments.html? Questions for discussion: Why is there so much excitement about this latest development in AI technology? What are some… Read more »
Shoppers Expecting More From Online Product Imagery, Study Shows
Description: A new report by e-merchandising platform Nfinite shows expectations may be rising for product imagery. The report, which surveyed 1,000 U.S. consumers, highlights the growing impact that augmented reality and customized product imagery have on consumer engagement, trust, and e-commerce success. Source: MediaPost.com Date: Dec 06, 2022 Link: https://www.mediapost.com/publications/article/380437/shoppers-expecting-more-from-online-product-imager.html Questions for discussion: What is the significance… Read more »
Apple postpones development of self-driving EV to 2026
Description: Yahoo Finance tech editor Dan Howley explains why Apple is pushing back its self-driving EV until 2026, along with the company loosening its App Store pricing rules. Source: Yahoo.Finance.com – video report Date: Dec 06, 2022 Link: https://ca.finance.yahoo.com/video/apple-postpones-development-self-driving-203909709.html?contentType=VIDEO Questions for discussion: How do you think the product development issues facing Apple’s self-driving vehicles will… Read more »
May ‘Bad Spaniels’ Mock Jack Daniel’s? The Supreme Court Will Decide.
Description: The justices have agreed to hear a trademark dispute with First Amendment overtones involving a dog toy’s bathroom humor and a distinctive whiskey bottle. Source: NYTimes.com Date: Dec 05, 2022 Link: https://www.nytimes.com/2022/12/05/us/politics/bad-spaniels-jack-daniels-dog-toy.html?smid=em-share Questions for discussion: What are the branding issues in this dispute? What is your opinion on the limits and rights of the… Read more »
Will U.S. Holiday Shoppers Reward Companies for Doing Good?
Description: The recent Bentley-Gallup Force for Good study found that most Americans are willing to pay a premium for products from companies that have a reputation for doing good. Specifically, majorities of at least 60% said they would be willing to pay extra for a simple consumer good — a T-shirt — if the company that made… Read more »
Meet the Man on a Mission to Expose Sneaky Price Increases
Description: Edgar Dworsky has become the go-to expert on “shrinkflation,” when products or packaging are manipulated so people get less for their money. Source: NYTimes.com Date: Nov 27, 2022 Link: https://www.nytimes.com/2022/11/26/climate/fighting-shrinkflation-consumer-products.html?smid=em-share Questions for discussion: Summarize the concerns Edgar Dwarsky has about marketing practices and pricing. Do you think the majority of consumers are upset by… Read more »
SPOS #854 – Jeremy Utley On Ideaflow And Coming Up With Better Ideas
Description: Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #854. As a dynamic and engaging speaker, Jeremy Utley translates his research into the history of invention and discovery into transformative learning experiences. He co-leads the d.school’s Executive Education programs, and co-teaches two celebrated courses at Stanford, Leading Disruptive Innovation and LaunchPad, which focus on creating real-world impact with the… Read more »
Applied Marketing, 2e
Canadian Edition
