Description: To compete with bigger destinations, the campaign hammers home a message of affordable adventure. Source: Strategyonline.ca Date: Dec 01, 2022 Link: https://strategyonline.ca/2022/12/01/tourism-kamloops-sends-viewers-through-a-literal-loop/ Questions for discussion: What is the theme of the ad campaign? Do you think it can resonate with the target market? What are some other creative ideas for ads that would be… Read more »
Posts Categorized: Integrated Marketing Communications (IMC)
In defensive interview, Sam Bankman-Fried claims he’s broke and committed no fraud
Description: Former FTX CEO Sam Bankman-Fried, in possibly the understatement of 2022, said Wednesday, “I’ve had a bad month.” The former billionaire added that he “didn’t do a good job” at upholding his responsibilities to regulators, customers and investors in a hotly anticipated conversation with CNBC’s Andrew Ross Sorkin at the DealBook Summit. Source: CNBC.com… Read more »
Why solar electric vehicles might be the next generation of EVs
Description: The world’s first commercial solar electric vehicles are hitting the U.S. and European markets in the next few years. German company Sono Motors, Southern California-based Aptera Motors, and Dutch company Lightyear are all producing electric vehicles with integrated solar panels, which can harness the sun’s power to provide around 15-45 additional miles on a clear… Read more »
In Winning a Grueling Legal Battle, Figs’s Founders Found Power in Optimism
Description: The medical scrubs company won a four-year legal battle with legacy competitor SPI. Why the co-founders wouldn’t settle, despite the high cost of litigation. Source: INC.com Date: Nov 21, 2022 Link: https://www.inc.com/rebecca-deczynski/figs-trina-spear-heather-hasson-lawsuit.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Nov%2021,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGIPkvuhstFy9fqhJaoUlo60HSq6fQvSq5xW9IDbIquKz2K69IoNnZjDwvStpUE_n7aWTtTXMvQrnNycBoNVrqso5Fjrs83wp9Qeb7uqA Questions for discussion: What does this report say about the use of legal tactics to undermine competition? Do you think the use… Read more »
Canada’s battery supply credibility jumps as multi-billion announcements keep coming
Description: Federal Innovation Minister François-Philippe Champagne is selling Canada’s battery-supply chain prowess in Asia again this week, but this time he has a new boast in his back pocket. Research firm BloombergNEF pushed Canada’s position in its annual global ranking of battery-producing countries ahead of everyone else but China. Source: BNNBloomberg.ca Date: Nov 22, 2022… Read more »
Elon Musk’s backers cheer him on, even if they aren’t sure what he’s doing to Twitter
Description: Elon Musk’s acquisition of Twitter has not exactly taken off like a rocket. After trying desperately to get out of the $44 billion purchase, he faced a court battle for reneging. So he went through with it, while complaining that he was “obviously overpaying.” Mass layoffs and mass resignations have left Twitter a shadow… Read more »
Iger announces first big moves in new tenure as Disney CEO: Restructuring and departure of Chapek right hand Kareem Daniel
Description: Bob Iger, less than 24 hours after returning to the helm of Disney, told employees Monday that the company would be undergoing a restructuring in coming weeks. One of the first steps, Iger announced, would be the departure of Kareem Daniel, the company’s head of media and entertainment, and right hand to now-departed CEO Bob… Read more »
Here’s why Home Depot and Lowe’s are booming in a housing market bust
Description: As the U.S. housing market falls hard from its pandemic-driven highs, home improvement retailers like Home Depot and Lowe’s don’t seem to be feeling the same pain. In fact, they’re faring better than expected. Source: CNBC.com Date: Nov 18, 2022 Link: https://www.cnbc.com/2022/11/16/home-depot-lowes-booming-housing-market-bust.html Questions for discussion: What is driving sales at these retailers? How important is pricing, given consumer… Read more »
Twitter and Free Speech: What Is Musk’s Plan?
Description: As Twitter’s new owner, Elon Musk must reconcile his dream of a free-speech paradise with the reality of a business based on ad revenue. With so much money on the line, the billionaire is changing his approach, says Wharton’s Pinar Yildirim. Source: https://knowledge.wharton.upenn.edu Date: Nov 15, 2022 Link: https://knowledge.wharton.upenn.edu/article/twitter-and-free-speech-what-is-musks-plan/?utm_campaign=KatW2022&utm_medium=email&utm_source=kw_campaign_monitor&utm_term=11-16-2022&utm_content=Twitter_and_Free_Speech:_What_Is_Musk’s_Plan Questions for discussion: Summarize the… Read more »
Marketplace investigates shrinkflation and reveals the sneaky ways companies cut costs, but not prices
Description: Tracking how companies engage in shrinkflation and set prices is difficult here in Canada, experts say Source: CBC.ca Date: Nov 18, 2022 Link: https://www.cbc.ca/news/business/marketplace-shrinkflation-1.6654780 Questions for discussion: What are the ways companies deal with inflation, according to the report? Do you consider these decisions to be unethical? Should the company be transparent about changes… Read more »
Applied Marketing, 2e
Canadian Edition
