Posted by & filed under Consumer/Buyer Behavior, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Services Marketing.

Description: Celebrating the community and videos that brought joy across America in 2020

Source: TikTok.com

Date: Dec 02, 2020

Link: https://newsroom.tiktok.com/en-us/the-year-on-tiktok-top-100

Questions for discussion:

  • Based on a review of the top videos, how would you describe the firm and the target audience?
  • How would you use the site to promote an idea or cause you support?