Posted by & filed under Consumer/Buyer Behavior, Innovation.

Description: Analysts say it’s a new frontier in the auto industry and could be a game changer for the Waterloo-based maker


Date: Dec 10, 2020


Questions for discussion:

  • Summarize the key marketing related items presented in this report.
  • How can marketers make use of some of these?
  • How do you think consumers will respond to the presence of this new technology?