Description: Analysts say it’s a new frontier in the auto industry and could be a game changer for the Waterloo-based maker

Source: FinancialPost.com

Date: Dec 10, 2020

Link: https://financialpost.com/technology/the-car-as-your-cellphone-how-blackberrys-deal-with-amazon-could-transform-your-in-vehicle-experiences

Questions for discussion:

• Summarize the key marketing related items presented in this report.
• How can marketers make use of some of these?
• How do you think consumers will respond to the presence of this new technology?