Description: Netflix should lower its price to $6 per month, according to a Needham note. Source: TheStreet.com – video report Date: Oct 03, 2019 Link: https://www.thestreet.com/video/market-wrap-netflix-needs-to-cut-prices-analyst-says-15114580 Questions for discussion: Do you agree with the recommendation to Netflix to cut prices and bring in advertising? What would you advise the firm?
Posts Categorized: Global Marketing
As Silicon Valley faces a tech reckoning, biologists point to the next big opportunity
Description: At one of the world’s largest synthetic biology conferences this week, a food truck handed out papaya and yogurt samples to hundreds of attendees. The papaya wasn’t any ordinary papaya: It was a genetically engineered fruit that Dr. Dennis Gonsalves designed to be naturally resistant to the ringworm virus. Because of his invention, pesticide use dropped… Read more »
Inside the intense world of Birkin bag collectors, who pay up to $500,000 for one bag
Description: Would you pay $500,000 … for a bag? In 2019, a diamond-encrusted Birkin handbag made of crocodile, from the French luxury brand Hermes, sold for half a million dollars. The Birkin consistently shatters sales records at auction, selling in the hundreds of thousands of dollars. But experts say the bag cost just $2,000 at… Read more »
The Weekly Listen: Airbnb’s IPO and Facebook Acquires ‘Mind-Reading Wristband’ Company
Description: eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to discuss Airbnb’s upcoming IPO, Facebook’s acquisition of “mind-reading wristband” company CTRL-labs, highlights from New York Advertising Week 2019 and more. Source: eMarketer.com – podcast Date: Sep 25, 2019 Link: https://www.emarketer.com/content/podcast-the-weekly-listen-airbnb-ipo-and-facebook-acquires-mind-reading-wristband-company?ecid=NL1001 Questions for discussion: What are the highlights… Read more »
Daily Forecast: India Is WhatsApp’s Biggest Country
Description: eMarketer forecasting director Shelleen Shum explains why India has the world’s largest WhatsApp user base. Source: eMarketer.com – video report Date: Sep 26, 2019 Link: https://www.emarketer.com/content/daily-forecast-india-is-whatsapp-s-biggest-country?ecid=NL1001 Questions for discussion: Explain WhatsApp’s success in India? What should marketing managers be concerned about in the future?
GM’s Mary Barra Bets Big on an Electric, Self-Driving Future
Description: The American automaker has challenges like dealing with strikes, developing tech that works, and finding a market. Source: Bloomberg.com Date: Sep 20, 2019 Link: https://www.bloomberg.com/news/features/2019-09-19/before-gm-goes-electric-mary-barra-has-a-strike-to-settle?srnd=businessweek-v2 Questions for discussion: How is GM changing, from a marketing point of view? What do you think of the strategic planning? What would you advise the firm?
Tim Hortons to pull Beyond Meat offerings everywhere except Ontario and B.C.
Description: While restaurant chains across North America are jumping on the plant-based meat alternative craze, Tim Hortons is taking a step back. Source: Ca.Yahoo.Finance.com Date: Sep 18, 2019 Link: https://ca.finance.yahoo.com/news/tim-hortons-to-pull-beyond-meat-offerings-from-most-provinces-174240421.html Questions for discussion: What do you think this decision means for Beyond Meat? Do you think plant-based alternative foods are a fad? Do you think… Read more »
Why Volkswagen is betting big on electric
Description: History of Volkswagen up to the present. Source: eMarketer.com – video report Date: Sep 20, 2019 Link: https://www.cnbc.com/video/2019/09/19/the-rise-of-volkswagen-and-its-big-bet-on-electric-vehicles.html Questions for discussion: What marketing advantage does VW have over competitors? How should management deal with the global introduction of electric vehicles?
Roots tumbles as retailer misses Q2 estimates amid challenging foot traffic
Description: Roots Corp. shares slipped more than 15 per cent after the chief executive said lacklustre foot traffic and a challenging move to a new distribution centre weighed on its most recent quarterly results that missed expectations. Source: BNNBloomberg.ca – video report Date: Sep 12, 2019 Link: https://www.bnnbloomberg.ca/roots-tumbles-as-retailer-misses-q2-estimates-amid-challenging-foot-traffic-1.1314413 Questions for discussion: Why is the firm… Read more »
SPOS #687 – The Trillion Dollar Shift With Marga Hoek
Description: Here it is: Six Pixels of Separation – Episode #687 – Host: Mitch Joel. Marga Hoek wants to change the world… for the better. She believes that business for good is good business. As an international strategist on sustainable business and capital, Marga is internationally recognized as a seasoned business leader, professional speaker and writer. She recently published The… Read more »
Applied Marketing, 2e
Canadian Edition
