GM’s Mary Barra Bets Big on an Electric, Self-Driving Future

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Marketing Strategy.

Description: The American automaker has challenges like dealing with strikes, developing tech that works, and finding a market.

Source: Bloomberg.com

Date: Sep 20, 2019

Link: https://www.bloomberg.com/news/features/2019-09-19/before-gm-goes-electric-mary-barra-has-a-strike-to-settle?srnd=businessweek-v2

Questions for discussion:

  • How is GM changing, from a marketing point of view?
  • What do you think of the strategic planning?
  • What would you advise the firm?