Daily Forecast: India Is WhatsApp’s Biggest Country

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Marketing Strategy, Pricing.

Description: eMarketer forecasting director Shelleen Shum explains why India has the world’s largest WhatsApp user base.

Source: eMarketer.com – video report

Date: Sep 26, 2019

Link: https://www.emarketer.com/content/daily-forecast-india-is-whatsapp-s-biggest-country?ecid=NL1001

Questions for discussion:

  • Explain WhatsApp’s success in India?
  • What should marketing managers be concerned about in the future?