Posts Categorized: Global Marketing

Facebook sued for age, gender bias in financial services ads

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Market Segmentation, Marketing Strategy, Metrics/Analytics, Product Brands and Branding, Relationship Marketing.

Description: (Reuters) – Facebook Inc <FB.O> was sued on Thursday in a proposed class action accusing it of discriminating against older and female users by withholding advertising for financial services such as bank accounts, insurance, investments and loans. Source: Yahoo.Finance.com Date: Oct 31, 2019 Link: https://uk.finance.yahoo.com/news/facebook-sued-age-gender-bias-183907492.html?guccounter=1 Questions for discussion: What is the basis for the… Read more »

American business schools are reinventing the MBA

Posted by & filed under Ethics, Global Marketing.

Description: On a visit to New York in October Marc Benioff, boss of Salesforce, compared Facebook to cigarettes and backed a corporate tax hike to deal with homelessness in San Francisco. If badmouthing a fellow technology giant and cheering the taxman were not heterodox enough for a billionaire entrepreneur, Mr Benioff laid into American management… Read more »

Is the TikTok Craze Sustainable?

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research.

Description: eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether people (and advertisers) should get excited about the new social media phenomenon TikTok. They also discuss Instagram’s new messaging app Threads, Facebook’s potential rebrand, Snapchat’s new dynamic ads and more. Source: eMarketer.com – podcast Date: Oct 24, 2019 Link: https://www.emarketer.com/content/podcast-is-the-tiktok-craze-sustainable Questions… Read more »

Sidewalk Labs closer to deal on Toronto ‘city of the future’ after two years of controversy, sources say

Posted by & filed under Global Marketing, Marketing Strategy, Services Marketing, Supply Chain.

Description: If no deal is struck, Sidewalk will be left empty handed after investing more than $50 million to develop the plan Source: FinancialPost.com Date: Oct 24, 2019 Link: https://business.financialpost.com/technology/alphabet-is-closer-to-a-deal-on-contentious-toronto-smart-city Questions for discussion: How would you go about promoting the concept to all of the publics interested in this development? Do you think there is… Read more »

Facebook News launches with hand-picked stories from major publishers

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC).

Description: Facebook announced on Friday the launch of Facebook News, a new section of the social network that will show users a personalized selection of news stories. Source: CNBC.com Date: Oct 25, 2019 Link: https://www.cnbc.com/2019/10/25/facebook-news-new-product-will-pay-publishers-highlight-news-stories.html Questions for discussion: How will this revenue sharing plan work? Do you think it will boost subscriptions? How should this feature… Read more »

Shonda Rhimes, Star TV Producer, Signs a Podcast Deal

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Market Segmentation.

Description: Shonda Rhimes, the prolific television producer whose body of work includes the durable ABC drama “Grey’s Anatomy,” moved into the streaming world in 2017 when she signed a nine-figure deal to create shows for Netflix. Now, she is taking her talent for storytelling to the audio realm as the executive producer of new podcasts to be… Read more »

High-performance? CBD-infused drinks for athletes coming as pot edibles are legalized

Posted by & filed under Consumer/Buyer Behavior, Ethics, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Marketing Research, Marketing Strategy, Product Brands and Branding.

Description: 2nd phase of cannabis legalization creates wave of potential business opportunities Source: CBC.ca Date: Oct 17, 2019 Link: https://www.cbc.ca/news/business/cbd-drink-athletes-edibles-legalized-1.5322684 Questions for discussion: Summarize the marketing thinking, as reported in this article. What would you advise the firm? What possible problems do you see on the horizon?

The world economy’s strange new rules

Posted by & filed under Global Marketing, Marketing Research.

Description: How economies work has changed radically. So must economic policy Source: Economist.com Date: Oct 10, 2019 Link: https://www.economist.com/leaders/2019/10/10/the-world-economys-strange-new-rules Questions for discussion: Summarize the highlights discussed in this article. How do you think the restructuring process will play out?

Nearly all of the NBA’s Chinese partners have cut ties with the league

Posted by & filed under Global Marketing, Marketing Strategy.

Description: Out of the 25 official partners listed on the NBA China website, 13 are Chinese businesses. So far, 11 of those companies have distanced themselves from the league amid escalating tensions between China and the NBA. Source: CNBC.com – video report Date: Oct 08, 2019 Link: https://www.cnbc.com/2019/10/09/nearly-all-of-the-nbas-chinese-partners-have-cut-ties-with-the-league.html Questions for discussion: What happened? What is… Read more »

Budweiser wants to take on China, the world’s largest beer market where local brews rule

Posted by & filed under Global Marketing, Marketing Research.

Description: The world’s largest brewer is making a big push for China and other parts of Asia — but it could prove challenging for Anheuser-Busch InBev to topple local beers that have long dominated their home markets. Source: CNBC.com Date: Oct 06, 2019 Link: https://www.cnbc.com/2019/10/07/budweiser-seeks-growth-in-china-vietnam-india-south-korea-beer-markets.html Questions for discussion: Why does this strategy make sense for the company?… Read more »