Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation.

Description: While restaurant chains across North America are jumping on the plant-based meat alternative craze, Tim Hortons is taking a step back.


Date: Sep 18, 2019


Questions for discussion:

  • What do you think this decision means for Beyond Meat?
  • Do you think plant-based alternative foods are a fad?
  • Do you think the product could sell better at a location not associated with traditional beef products?