Tim Hortons to pull Beyond Meat offerings everywhere except Ontario and B.C.

Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation.

Description: While restaurant chains across North America are jumping on the plant-based meat alternative craze, Tim Hortons is taking a step back.

Source: Ca.Yahoo.Finance.com

Date: Sep 18, 2019

Link: https://ca.finance.yahoo.com/news/tim-hortons-to-pull-beyond-meat-offerings-from-most-provinces-174240421.html

Questions for discussion:

  • What do you think this decision means for Beyond Meat?
  • Do you think plant-based alternative foods are a fad?
  • Do you think the product could sell better at a location not associated with traditional beef products?