Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC).

Description: Facebook announced on Friday the launch of Facebook News, a new section of the social network that will show users a personalized selection of news stories.


Date: Oct 25, 2019


Questions for discussion:

  • How will this revenue sharing plan work?
  • Do you think it will boost subscriptions?
  • How should this feature be marketed by Facebook?
  • What is the future of news distribution, in your opinion?
  • How will this arrangement affect the future share values of news media firms?