Posted by & filed under Global Marketing, Marketing Research.

Description: The world’s largest brewer is making a big push for China and other parts of Asia — but it could prove challenging for Anheuser-Busch InBev to topple local beers that have long dominated their home markets.


Date: Oct 06, 2019


Questions for discussion:

  • Why does this strategy make sense for the company?
  • What are some of the challenges management is likely to face?
  • How else could the firm grow?