Description: eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether people (and advertisers) should get excited about the new social media phenomenon TikTok. They also discuss Instagram’s new messaging app Threads, Facebook’s potential rebrand, Snapchat’s new dynamic ads and more.

Source: eMarketer.com – podcast

Date: Oct 24, 2019

Link: https://www.emarketer.com/content/podcast-is-the-tiktok-craze-sustainable

Questions for discussion:

• Summarize the arguments about what is happeneing in social media.
• What do you think marketers should take away from this discussion?