Description: eMarketer senior analyst at Insider Intelligence Jasmine Enberg discusses when travel (and travel advertising) will recover and some good and not-so-good examples of how travel advertisers are running campaigns. She then talks about whether Twitter can make a space for healthy conversations, our expectations for WhatsApp, and the significance of social platforms ending the… Read more »
Posts Categorized: Global Marketing
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube’s audio ads
Description: eMarketer forecasting analyst at Insider Intelligence Peter Vahle discusses the latest podcast deals and what the mean, how listenership is changing, and the state of podcast advertising. He then talks about the recent Unity and Snap mobile gaming partnership, YouTube’s 15-second audio ads, and which sports Americans are currently most comfortable attending in-person. Source:… Read more »
How Bitcoin tanked on a false ‘double spend’ rumor
Description: Bitcoin fell around 15% on Thursday, briefly tumbling below $30,000 before rallying later in the day. This is hardly the first time the price has swung wildly—volatility is Bitcoin’s hallmark—but Thursday’s events are notable because they were partly triggered by false rumors of an existential event: a double-spend. Source: Fortune.com – video report Date:… Read more »
Fast-Growing Alternative To Facebook And Twitter Finds Post-Trump Surge ‘Messy’
Description: The alternative social network MeWe had 12 million users at the end of 2020. Barely three weeks into 2021 — and two since a right-wing mob attacked the U.S. Capitol — the company says it’s now passed 16 million. Source: NPR.org Date: Jan 22, 2021 Link: https://www.npr.org/2021/01/22/958877682/fast-growing-alternative-to-facebook-twitter-finds-right-wing-surge-messy Questions for discussion: Summarize the conflicting issues… Read more »
Cheetos teases mysterious Super Bowl ad starring Ashton Kutcher
Description: Cheetos aims to build anticipation for its Super Bowl ad and new product with the teaser spot. Source: MarketingDive.com Date: Jan 14, 2021 Link: https://www.marketingdive.com/news/cheetos-teases-mysterious-super-bowl-ad-starring-ashton-kutcher/593353/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-01-14%20Marketing%20Dive%20Newsletter%20%5Bissue:31873%5D&utm_term=Marketing%20Dive Questions for discussion: Why is the distribution of this teaser a good idea? What are the brand associations created by the ad and involvement of Ashton Kutcher? Who is… Read more »
Behind a Secret Deal Between Google and Facebook
Description: Facebook was going to compete with Google for some advertising sales but backed away from the plan after the companies cut a preferential deal, according to court documents. Source: NYTimes.com Date: Jan 17, 2021 Link: https://www.nytimes.com/2021/01/17/technology/google-facebook-ad-deal-antitrust.html?auth=login-email&login=email Questions for discussion: From a marketing point of view, what are the concerns raised by this report? What… Read more »
This film shows off virtual reality’s growing potential to compete with movies, TV, and gaming as our dominant form of entertainment
Description: The short VR film Baba Yaga, released on Facebook’s Oculus headsets, shows off the new medium’s narrative potential Source: MarketWatch.com Date: Jan 16, 2021 Link: https://www.marketwatch.com/story/virtual-reality-made-me-want-to-get-into-bed-with-glenn-close-how-it-could-change-storytelling-forever-11610718372?mod=home-page Questions for discussion: What are the marketing issues related to the growth of VR development? How would you go about developing this company?
Canadian cannabis company Aphria eyes U.S. market as Biden presidency approaches
Description: Leamington, Ont.,-based company’s chief executive says sentiment about cannabis changing in U.S. Source: CBC.ca Date: Jan 16, 2021 Link: https://www.cbc.ca/news/business/aphria-cannabis-1.5873512 Questions for discussion: Why are government regulations expected to affect the marketing potential of this firm and the industry as a whole? How do you see marketing of cannabis develop over the next few… Read more »
8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger
Description: Brands will continue to feel pressure to fill gaps during a patchwork pandemic recovery, while CMOs must juggle intensified mandates around areas like data and commerce. Source: marketingdive.com Date: Jan 04, 2021 Link: https://www.marketingdive.com/news/8-trends-set-to-reshape-marketing-in-2021/592658/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-01-05%20Marketing%20Dive%20Newsletter%20%5Bissue:31705%5D&utm_term=Marketing%20Dive Questions for discussion: Pick the top three trends described in the article that you think are most relevant to marketers… Read more »
Electric car sales jump to record 54% market share in Norway in 2020 but Tesla loses top spot
Description: Electric car sales jumped to a record 54% of all new-vehicle sales in Norway last year, but Tesla’s Model 3 lost its place as the country’s bestselling vehicle despite a late surge. It is the first time a country has recorded more sales of electric cars than those powered by petrol, diesel and hybrid… Read more »
Applied Marketing, 2e
Canadian Edition
