Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Services Marketing.

Description: Electric car sales jumped to a record 54% of all new-vehicle sales in Norway last year, but Tesla’s Model 3 lost its place as the country’s bestselling vehicle despite a late surge. It is the first time a country has recorded more sales of electric cars than those powered by petrol, diesel and hybrid engines over an entire year.


Date: Jan 05, 2021


Questions for discussion:

  • What do these sales figures say about the industry and these brands in particular?
  • Do you think consumers are highly influenced by brand?
  • What would you advise automakers?