Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Integrated Marketing Communications (IMC), Marketing Strategy, Services Marketing.

Description: eMarketer senior analyst at Insider Intelligence Jasmine Enberg discusses when travel (and travel advertising) will recover and some good and not-so-good examples of how travel advertisers are running campaigns. She then talks about whether Twitter can make a space for healthy conversations, our expectations for WhatsApp, and the significance of social platforms ending the year looking more alike than ever.

Source: – podcast

Date: Jan 28, 2021


Questions for discussion:

  • Summarize the highlights in this podcast related to the travel industry?
  • What does this mean from a marketing perspective?
  • What should marketers consider doing?