Description: Disney’s “WandaVision” is so powerful and popular, it appeared to take down the company’s streaming service on Friday. Source: CNBC.com Date: Feb 20, 2021 Link: https://www.cnbc.com/2021/02/19/disney-plus-goes-down-wandavision-episode-7-premiere.html Questions for discussion: Do you think Disney marketing is correct to build a brand based on this franchise? How else can Disney extend the brand into other products… Read more »
Posts Categorized: Global Marketing
In global historic first, ecommerce in China will account for more than 50% of retail sales
Description: This year, China will take a step in its digital transformation that once may have seemed almost unthinkable. We forecast that 52.1% of the country’s retail sales will come from ecommerce in 2021, up from 44.8% a year prior. That means that for the first time anywhere, a majority of retail sales for an… Read more »
Apple Is the World’s Most Admired Company for the 14th Year in a Row. Facebook Isn’t Even on the List
Description: It doesn’t take long to damage your reputation. Just ask Facebook. Source: INC.com Date: Feb 08, 2021 Link: https://www.inc.com/jason-aten/apple-is-worlds-most-admired-company-for-14th-year-in-a-row-facebook-isnt-even-on-list.html Questions for discussion: What does the article suggest contributes to a company’s admiration or its absence? How does this information affect marketing? How should investors weigh this information?
Reddit, the Talk of the Internet, Raises $250 Million
Description: The start-up, which was at the center of a recent stock market frenzy, was valued at $6 billion in the new funding round. Source: NYTimes.com Date: Feb 08, 2021 Link: https://www.nytimes.com/2021/02/08/technology/reddit-raises-250-million.html Questions for discussion: What makes Reddit a special type of social media? What is their revenue source? What will they use the investment… Read more »
Bud Is A Big Pre-Super Bowl Social Winner, Despite No In-Game Ad
Description: On Jan. 25, Budweiser — one of the several major brands not running in-game Super Bowl ads this year — posted a video ad on all of its social channels explaining that it will instead invest in supporting COVID vaccine education. Source: MediaPost.com Date: Feb 04, 2021 Link: https://www.mediapost.com/publications/article/360263/bud-is-a-big-pre-super-bowl-social-winner-despite.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=121322&hashid=VqrNVU8KRva-05RcXzdoNQ Questions for discussion: How well… Read more »
Here’s what really happens to the items you return online
Description: You open up the box. For whatever reason, you don’t like it. So, you send it back…for free. No questions asked. The retailer pays for the shipping costs and already is losing money. Immediately the hourglass of profit turns. Each grain of sand, a few cents dropping from the original price of that air fryer. Source: CNN.com – video… Read more »
How the Kombucha King Came to Dominate an Industry Niche
Description: The founder of GT’s Living Foods talks about what’s helped him maintain his company’s vision. Source: INC.com – video report Date: Jan 28, 2021 Link: https://www.inc.com/brit-morse/kombucha-gt-living-foods-gt-dave.html Questions for discussion: Summarize what you learned from this report about starting up a business and branding. What are some of the marketing ideas that you think were… Read more »
The customer is always right: The reason why 60% of internet users hesitate when shopping online
Description: Nearly 3 in 5 internet users worldwide are concerned with bad customer service when deciding to make an online purchase from a brand, meaning brands that don’t prioritize the consumer could be, in the words of Julia Roberts in “Pretty Woman,” making a “big mistake. Big. Huge.” Source: eMarketer.com Date: Jan 25, 2021 Link: https://www.emarketer.com/content/customer-always-right-reason-why-60-of-internet-users-hesitate-shopping-online Questions for… Read more »
Facebook Reports Best Ad Quarter In Two Years, Says Apple Now Among Its ‘Biggest Competitors’
Description: Despite a 9% decrease in the supply of its advertising impressions, Facebook delivered its best ad revenue quarter in more than two years, thanks to strong demand from premium advertisers and a surge in its average ad prices (+35%). Total ad revenues rose 31% over the fourth quarter of 2019, its strongest gains since… Read more »
Feds halt sun-destination flights, impose new travel quarantines
Description: OTTAWA – Canada’s main airlines are suspending service to popular sun destinations while travellers returning from abroad will quarantine in a designated hotel as they await results of a COVID-19 test administered at the airport, Prime Minister Justin Trudeau announced Friday. Source: BNNBloomberg.com – video report Date: Jan 29, 2021 Link: https://www.bnnbloomberg.ca/feds-halt-sun-destination-flights-impose-new-travel-quarantines-1.1556033 Questions for discussion:… Read more »
Applied Marketing, 2e
Canadian Edition
