Description: A website called Not Amazon was created to drive sales to more than 4,000 independent stores in four cities. The initiative aims to keep expanding. Source: NYTimes.com Date: Jan 02, 2021 Link: https://www.nytimes.com/2021/01/02/business/not-amazon-canada.html Questions for discussion: Explain the branding strategy of “Not Amazon”? How is it beyond “buy local” branding? Who do you think… Read more »
Posts Categorized: Global Marketing
Chinese electric car company Nio doubles deliveries in 2020 as local competition ramps up for Tesla
Description: BEIJING — China’s homegrown Tesla rivals are racking up sales in the world’s largest auto market. Source: CNBC.com – video report Date: Jan 04, 2021 Link: https://www.cnbc.com/2021/01/04/chinese-electric-car-start-up-nio-doubles-deliveries-as-tesla-competition-rises.html Questions for discussion: How important do you think branding is for all of these competitors in the global market? Do you think Tesla remains a good investment at this… Read more »
Why Disney may test the limits of ‘franchise fatigue’ in 2021 and 2022
Description: Yahoo Finance’s Dan Roberts joined Yahoo FInance Live to break down why Disney may be testing the limits of ‘franchise fatigue’ in the coming years as the entertainment company puts numerous new series on-tap. Source: Yahoo.Finance.com – video report Date: Dec 28, 2020 Link: https://ca.finance.yahoo.com/video/why-disney-may-test-limits-203349456.html Questions for discussion: What does the report say is… Read more »
TikTok’s corporate focus on Latin America is paying off
Description: It’s no secret that consumers in Latin America are notoriously heavy social network users; 87.1% of the region’s internet users will use a social network at least once a month in 2020, more than those in any world region. Source: eMarketer.com Date: Dec 31, 2020 Link: https://www.emarketer.com/content/tiktoks-corporate-focus-on-latin-america-paying-off?ecid=NL1001 Questions for discussion: How does social media… Read more »
How China’s economy bounced back one year after first Covid warning: CNBC After Hours
Description: How China’s economy bounced back one year after first Covid warning: CNBC After Hours Source: CNBC.com – video report Date: Dec 30, 2020 Link: https://www.cnbc.com/video/2020/12/30/how-chinas-economy-bounced-back-one-year-after-first-covid-warning-coronavirus-wuhan.html Questions for discussion: Summarize the highlights in this report. Which industries were hit worst of all by Covid-19? How do you think 2021 will play out around the world?
Tesla’s Musk claims ‘during dark days of Model 3’ he sought an Apple buyout
Description: Elon Musk on Tuesday wasn’t about to let Apple Inc, suck up all the oxygen on Wall Street, on the back of reports that the iPhone maker was again considering rolling out an electric vehicle of its own by 2024. Source: MarketWatch.com Date: Dec 22, 2020 Link: https://www.marketwatch.com/story/teslas-musk-claims-during-dark-days-of-model-3-he-sought-an-apple-buyout-11608675875 Questions for discussion: Would a merger… Read more »
Twitch and TikTok Help Breakthrough Artists to Bypass Big Music
Description: With concert venues closed, musical careers must be forged on streaming platforms instead. It’s been an awful year for the majority of artists who make most of their income from gigs and touring. Yet a small but growing number are harnessing the latest tech to break through on Spotify, YouTube and TikTok. Source: Bloomberg.com… Read more »
Tired Of The Social Media Rat Race, Journalists Move To Writing Substack Newsletters
Description: As a tech journalist for the website The Verge, Casey Newton established himself as something of a Silicon Valley institution. Known for a mix of original reporting and gimlet-eyed analysis, his writing has become essential reading for those who want to better understand the industry. Source: NPR.org Date: Dec 02, 2020 Link: https://www.npr.org/2020/12/02/941020719/tired-of-the-social-media-rat-race-journalists-move-to-writing-substack-newslett Questions for… Read more »
Despite media attention, this summer’s Facebook ad boycott did not affect the social network’s ad revenues
Description: On July 1, 2020, many advertisers pulled their spending from Facebook and Instagram, and in some cases Twitter, to show solidarity with the racial justice movement and for other reasons. While it got a lot of media attention, the ad boycott did not negatively affect the social properties’ ad revenues. Source: eMarkerter.com Date: Dec… Read more »
US telemedicine users will surpass 40 million this year
Description: This year, 41.7 million adults in the US will use telemedicine, representing 98.8% growth from a year prior, according to our latest estimates. Source: eMarketer.com Date: Nov 30, 2020 Link: https://www.emarketer.com/content/us-telemedicine-users-will-surpass-40-million-this-year?ecid=NL1001 Questions for discussion: What does the report say about the growth of telemedicine usage? How can this approach to medical service be better… Read more »
Applied Marketing, 2e
Canadian Edition
