Description: SMITHS FALLS, ONT. — Innocuously tucked inside Canopy Growth Corp.’s cavernous, custom-built bottling facility is a series of four vats which may be the most important pieces of equipment the pot giant owns.
Source: BNNBloomberg.com – video report
Date: Oct 30, 2019
Questions for discussion:
- Summarize the key strategic decisions being made by marketers at this firm.
- Who is the firm competing against and for which target customers?
- Do you think the optimistic outlook is realistic?