Posted by & filed under Consumer/Buyer Behavior, Global Marketing, Innovation, Integrated Marketing Communications (IMC), Product Brands and Branding, Relationship Marketing, Supply Chain.

Description: SMITHS FALLS, ONT. — Innocuously tucked inside Canopy Growth Corp.’s cavernous, custom-built bottling facility is a series of four vats which may be the most important pieces of equipment the pot giant owns.

Source: – video report

Date: Oct 30, 2019


Questions for discussion:

  • Summarize the key strategic decisions being made by marketers at this firm.
  • Who is the firm competing against and for which target customers?
  • Do you think the optimistic outlook is realistic?