Description: He’s back! Google‘s Digital Marketing Evangelist, bestselling author (Web Analytics – An Hour A Day and Web Analytics 2.0), powerful writer (Occam’s Razor), friend and business big brain, Avinash Kaushik. His articles may as well be business books, and his insights into what should really count today for business leaders is refreshing. He’s got an attitude, he is full of passion, and he has some ideas about what we all need to be thinking about, in this day and age. Avinash has an incredible newsletter titled, The Marketing-Analytics Intersect (you best sign up for it), and we’re back to discuss the power of analytics, why we have too much data, why brands should stop their social media posts, and whether all of this tech hate is well placed. In a world of measuring what matters, trust me, you will need to hear what Avinash thinks (and wants you to do). Enjoy the conversation…
Source: SixPixels.com – podcast
Date: Oct 20, 2019
Questions for discussion:
- Summarize the key points presented by Avinash Kaushik.
- What is your opinion about these ideas?