Description: Revolution’s Steve Case explains why the best ideas often have no precedent. Source: INC.com Date: Nov, 2022 Link: https://www.inc.com/steve-case/revolution-megan-glover-business-venture-capital.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Nov%2002,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGH3D4kHMUiS710WafxgY9huCzdNh9Th9lZqO0lNHdoWt8H7Pig2jfhHy_tqRIjTu0QMc-5TSYypVoW6aWYNcuPofE-NglIHIsqwoLnXw Questions for discussion: What are the key points marketers should take away from this article? Should marketers avoid following patterns? What are the risks?
Posts Categorized: Consumer/Buyer Behavior
Want to live in a van down by the river? Ford has a new vehicle for that
Description: DETROIT — Ford Motor wants to make “living in a van down by the river” a bit more comfortable than late comedian Chris Farley — a cousin of the automaker’s CEO — made it out to be in a well-known “Saturday Night Live” sketch from the early 1990s. Source: CNBC.com – video report Date: Nov 03,… Read more »
Tim Hortons: RBI CEO discusses challenges facing the brand in Canada
Description: Restaurant Brands International Inc. Chief Executive Officer Jose Cil said its Tim Hortons brand faces a number of headwinds. Source: BNNBloomberg.ca – video report Date: Nov 04, 2022 Link: https://www.bnnbloomberg.ca/tim-hortons-rbi-ceo-discusses-challenges-facing-the-brand-in-canada-1.1841554 Questions for discussion: Summarize the key marketing points presented by CEO Jose Cil. What do you believe the firm should be doing to deal… Read more »
Yeezy Roller Coaster Ended With Two-Minute Phone Call at Adidas
Description: Their lucrative Yeezy collaboration accounted for more than an estimated 40% of the shoe giant’s profits. But the partners had been bickering for years. Source: Bloomberg.com Date: Nov 01, 2022 Link: https://www.bloomberg.com/news/articles/2022-11-01/kanye-west-adidas-split-was-brewing-for-years?leadSource=uverify%20wall Questions for discussion: What are the lessons to be learned from this partnership between Ye and Adidas? Can Adidas ever afford to… Read more »
Why You Should Try the Troy Aikman Approach to Launching a Product (and a Successful Business)
Description: While sales skills can be critical for entrepreneurial success, the success of EIGHT shows ‘selling’ can be a lot easier than you might think Source: INC.com Date: Oct 27, 2022 Link: https://www.inc.com/jeff-haden/why-you-should-try-troy-aikman-approach-to-launching-a-product-a-successful-business.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Oct%2027,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGHvVd8sCxIXpRHzNqwJzQRAnOl3X0X8ZJCaao5i61L32-ur4Sx8thccHwDkyBmw3oV48_2b5a8i2ul10g7joXTeJmdvvAwdxfdD03HHg Questions for discussion: What does Troy Aikman have to say about selling beer? Do you think the brand would have been as… Read more »
Apple beats but comes up light on iPhone sales and services
Description: Apple reported fiscal fourth-quarter earnings on Thursday that beat Wall Street expectations on revenue and earnings per share. However, Apple came up short versus revenue expectations in core product categories including the company’s iPhone business and services. Source: CNBC.com – video report Date: Oct 28, 2022 Link: https://www.cnbc.com/2022/10/27/apple-aapl-earnings-q4-2022.html Questions for discussion: From a marketing point of view, how good… Read more »
On Car-Free Streets, Many New York Restaurants Thrived
Description: By promoting outdoor dining, the city’s Open Streets program has helped some eating and drinking establishments survive the pandemic, a new report finds. Source: NYTim.com Date: Oct 26, 2022 Link: https://www.nytimes.com/2022/10/25/nyregion/ny-open-streets-restaurants.html Questions for discussion: Why was this concept successful, in your opinion? How does it change consumer thinking about the restaurant experience? Should other… Read more »
Shopify – A Tale Of Two Cities?
Description: Starting a business is hard. It’s very hard. I’m not sure what’s harder: Getting the first sale or getting to your first million in sales. As an entrepreneur you can do everything “right” and still not find a market fit. Most businesses fail. Hard. Success in business is the exception. Not the rule. Source:… Read more »
SPOS #850 – Douglas Rushkoff On The Harmful Effects Of Technology On Our Future
Description: Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #850. I’ve said it before… I will say it again: Douglas Rushkoff is – without a doubt – one of the smartest humans beings on this earth that I get to call a friend. Douglas is back with another compelling book about technology and how… Read more »
Apple Quietly Rolled Out a Change That Could Be the End of Facebook
Description: Apple isn’t just coming for Facebook’s money, it’s coming for its business. Source: INC.com Date: Oct 27, 2022 Link: https://www.inc.com/jason-aten/apple-quietly-rolled-out-a-change-that-could-be-end-of-facebook.html?utm_source=newsletters&utm_medium=email&utm_campaign=IncThisMorning-Oct%2026,%202022&leadId=261346&mkt_tok=NjEwLUxFRS04NzIAAAGHuDANPsXgpSh7DvX5FXGcVHzm_RyLSUzzo1GMOhx_ihLjxVqDuYCcWy0sJmhfyKYuCbqpclo0hn3hcyLM8sC9io0Oppj98rgzN4lSjw Questions for discussion: How will Apple revenue grow with this new requirement? Do you think it is the end of Meta? How can Meta and other apps counter this strategic move by Apple?
Applied Marketing, 2e
Canadian Edition
