Description: (Bloomberg) — Netflix Inc. is growing again, and Hollywood can breathe a sigh of relief. Source: Yahoo.Finance.com Date: Oct 18, 2022 Link: https://ca.finance.yahoo.com/news/netflix-returns-growth-saying-worst-200656209.html Questions for discussion: Why has subscription growth returned, in your opinion? What do you think consumers will think of the hybrid model that includes advertising? Do you think this is a… Read more »
Posts Categorized: Consumer/Buyer Behavior
IBM’s software business contributes to the majority of its profits, says Lisa Ellis of MoffettNathanson
Description: MoffettNathanson Partner Lisa Ellis joins ‘Squawk on the Street’ to discuss IBM’s Q3 earnings beat, the company’s investment in the growth of its consultant services business and the need for IBM to grow its software portfolio. Source: CNBC.com – video report Date: Oct 20, 2022 Link: https://www.cnbc.com/video/2022/10/20/ibms-software-business-contributes-to-the-majority-of-its-profits-says-lisa-ellis-of-moffettnathanson.html Questions for discussion: What does this report… Read more »
Scott Goodson On Activating Your Brand Purpose – This Week’s Six Pixels of Separation Podcast
Description: Based in New York, Scott Goodson is the founder and CEO of StrawberryFrog. For the last twenty-five years, he has worked with some of the world’s most iconic companies including Google, Emirates Airlines, Heineken, Coca-Cola, Jim Beam, Mercedes and countless others. He invented the concept of Movement Thinking, an approach that uses the principles of societal movements to solve marketing and leadership challenges. Scott has… Read more »
Loblaw facing cricism
Description: Some critics have labelled Loblaw’s announcement that it is freezing prices on its No Name brand until January a PR stunt. Its competitor Metro says such a freeze is ‘an industry practice.’ Source: CBC.ca – video report Date: Oct 18, 2022 Link: https://www.youtube.com/watch?v=ZLT1FKLTE00 Questions for discussion: Summarize the criticism directed at Loblaw. Do you… Read more »
Anti-Defamation League urges Adidas to sever ties with Ye’s Yeezy
Description: The Anti-Defamation League is urging Adidas to sever ties with Ye, calling out his recent hateful comments in a letter to Adidas CEO Kasper Rorsted and Chairman Thomas Rabe. The rapper and designer, formerly known as Kanye West, has in recent weeks made several degrading remarks about Jewish people and targeted his business partners with… Read more »
Pfizer CEO: 2023 will be a ‘pivotal year’ as COVID-19 drug sales wane
Description: Americans are moving on from COVID-19. Most public places, transit, and municipalities have gotten rid of mask mandates. Vaccine booster rates have plateaued, even with the introduction of a new “bivalent” shot targeting multiple variants, including Omicron. Source: Yahoo.Finance.com – video report Date: Oct 18, 2022 Link: https://ca.finance.yahoo.com/news/pfizer-ceo-2023-pivotal-year-as-covid-19-drug-sales-wane-195020896.html Questions for discussion: How is the… Read more »
EV customers ‘really want solar power,’ SunPower CEO says
Description: SunPower CEO Peter Faricy joins Yahoo Finance Live to discuss the company’s GM partnership, home energy systems, solar energy storage & batteries, powering your home, and the housing slump. Source: Yahoo.Finance.com – video report Date: Oct 12, 2022 Link: https://finance.yahoo.com/video/ev-customers-really-want-solar-161019591.html Questions for discussion: What is the significance of this partnership? What are the marketing… Read more »
Crunch CEO Jim Rowley Sees Big Gains for Entrepreneurs Who Can Take Advantage of the Changes Coming to the Fitness Industry
Description: Crunch Fitness CEO Jim Rowley has seen many fitness fads come and go. The former Marine spent 15 years as an executive at 24 Hour Fitness, founded three gyms of his own, and has been at Crunch for 13 years. So when he says to jump on a trend, know that his opinion carries weight. Source: INC.com… Read more »
These colleges promise no student debt: ‘Loans are not part of the deal’
Description: Increasingly, college is an option only for those who can afford it or are willing to take on massive student debt. But not all schools see it that way. Source: CNBC.com Date: Oct 12, 2022 Link: https://www.cnbc.com/2022/10/12/these-colleges-promise-no-student-loans.html Questions for discussion: What are the pros and cons in this plan for students and colleges to weigh? How… Read more »
Patagonia’s grand gesture sends the wrong message about ethical capitalism
Description: Patagonia’s recent blockbuster announcement that the company was “turning capitalism on its head by making the Earth our only shareholder” is generating a lot of attention. It is the start of another chapter in a long and storied history of a company that, more often than not, has been getting ethics right. Source: TheConversation.com Date: Oct… Read more »
Applied Marketing, 2e
Canadian Edition
