Description: Costco’s popular chickens have stayed fixed at $4.99 for more than a decade — even in the face of raging inflation. But it’s come at a cost. Source: TheHustle.com Date: Oct 08, 2022 Link: https://thehustle.co/the-economics-of-costco-rotisserie-chicken/ Questions for discussion: Why has Costco kept chicken prices fixed? How has this strategy fit with overall branding strategy?… Read more »
Posts Categorized: Consumer/Buyer Behavior
Lexus highlights diverse personalities in latest campaign
Description: Lexus is highlighting diverse communities in its latest marketing campaign, “Never Lose Your Edge,” per a press release. The push is meant to promote the 2023 Lexus RX. Source: MarketingDive.com – video report Date: Oct 06, 2022 Link: https://www.marketingdive.com/news/lexus-diversity-influencers-campaign/633480/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-10-06%20Marketing%20Dive%20Newsletter%20%5Bissue:45053%5D&utm_term=Marketing%20Dive Questions for discussion: Who is the target market for this ad campaign? What is the message being… Read more »
What can we learn from Gen Z’s favorite brands?
Description: While marketing to Gen Z is notoriously challenging, some brands seem to have it figured out. Morning Consult surveyed thousands of Gen Z adults, and the data revealed some interesting findings about their preferences, including: Source: TheHustle.com Date: Sep 30, 2022 Link: https://thehustle.co/09302022-Gen-Z-brands/?utm_campaign=Healthy%20food&utm_content=09302022-Gen-Z-brands&utm_medium=email&utm_source=daily&utm_term=4ABCD Questions for discussion: What are the commonalities of these brands and businesses? What does the… Read more »
SPOS #847 – Matthew Dixon On The Science Of Getting More Sales
Description:Here it is: Six Pixels of Separation – The ThinkersOne Podcast – Episode #847. If you’re in sales (and who isn’t?) you should probably read (if you haven’t already) The Challenger Sale by Matthew Dixon. The book was published in 2011, and has become one of the bigger books about sales. Matt is back with… Read more »
Businesses considering added credit card fee to pass on costs as rules change: survey
Description: Canadians may see a jump in businesses adding credit card surcharges as restrictions on the practice lift this week, though research from the Bank of Canada shows consumers have long been paying extra because of the payment option. Source: Yahoo.Finance.com Date: Oct 05, 2022 Link: https://ca.finance.yahoo.com/news/nearly-1-5-merchants-considering-131330390.html Questions for discussion: What are the potential… Read more »
How YouTube Created the Attention Economy
Description: YouTube has consumed a good part of my days for more than a decade. As a teen-ager, I used the video-streaming platform to scrounge for crumbs of knowledge, watching free lectures on everything from algebra to literary modernism. Now I navigate to the YouTube app on my television most mornings to watch the news…. Read more »
Dunkin’ promotes architect behind next-gen push to CMO
Description: Dunkin’ is making a safe bet in promoting Nelson to CMO as the brand tries to navigate an industry reshaped by the pandemic. Source: MarketingDive.com Date: Sep 22, 2022 Link: https://www.marketingdive.com/news/dunkin-CMO-restaurant-marketing-cold-brew/632436/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-09-22%20Marketing%20Dive%20Newsletter%20%5Bissue:44710%5D&utm_term=Marketing%20Dive Questions for discussion: What are the significant changes that have redefined the firm? How much can be attributed to the pandemic? Why is… Read more »
Tongue-In-Cheek Milk-Bone Effort Features 25 Dogs
Description: Dog treat brand Milk-Bone is launching a new “More Dog” philosophy through a tongue-in-cheek campaign featuring over 25 dogs. Source: MediaPost.com Date: Sep 21, 2022 Link: https://www.mediapost.com/publications/article/377974/tongue-in-cheek-milk-bone-effort-features-25-dogs.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=127681&hashid=7T9TCmQZSDGbnu-424RuBQ Questions for discussion: What is the encoded message communicated to the target audience? Do you think the use of humour works?
Shopify targets physical retailers after an overly aggressive bet on e-commerce
Description: Canada’s largest e-commerce company will start selling new hardware for brick-and-mortar retailers Source: FinancialPost.cpm Date: Sep 27, 2022 Link: https://financialpost.com/news/retail-marketing/shopify-targets-physical-retailers-after-an-overly-aggressive-bet-on-e-commerce Questions for discussion: What does the report say about Shopify’s new product for retailers? Do you think this will boost e-commerce sales as well? What would you advise Shopify management at this time as… Read more »
McDonald’s will have adult Happy Meals this October
Description: For a limited time only, Happy Meals aren’t just for kids. McDonald’s teamed up with the fashion streetwear brand Cactus Plant Flea Market to release an adult meal box, complete with a classic character toy. Source: NPR.org Date: Sep 29, 2022 Link: https://www.npr.org/2022/09/29/1125809528/mcdonalds-adult-happy-meals-october Questions for discussion: What do you think about this promotional effort?… Read more »
Applied Marketing, 2e
Canadian Edition
