Tim Hortons: RBI CEO discusses challenges facing the brand in Canada

Posted by & filed under Consumer/Buyer Behavior, Metrics/Analytics, Pricing, Product Brands and Branding, Retail Marketing.

Description: Restaurant Brands International Inc. Chief Executive Officer Jose Cil said its Tim Hortons brand faces a number of headwinds.

Source: BNNBloomberg.ca – video report

Date: Nov 04, 2022

Link: https://www.bnnbloomberg.ca/tim-hortons-rbi-ceo-discusses-challenges-facing-the-brand-in-canada-1.1841554

Questions for discussion:

  • Summarize the key marketing points presented by CEO Jose Cil.
  • What do you believe the firm should be doing to deal with the current inflationary environment?